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Brooke Martell Biography and Wiki
Brooke Martell is an American journalist born and raised in California, United States. Currently, she has been a morning weather announcer, morning announcer and multimedia journalist at KSBY TV since January 2016. He previously worked as a news writer and assignment editor for NBCUniversal, Inc.
Brooke Martell Age
Martell’s age, date of birth and birthday are not publicly available. We will update this section as soon as this information becomes available.
Brooke Martell Height
Martell is of average height and weight. She appears to be quite tall judging by her photos compared to her surroundings. However, details of her actual height and other body measurements are not publicly available at this time. We are monitoring the information and will update this information as it is released.
Brooke Martell Family
Martell was born and raised by her parents in California, USA. Our efforts to find out more about her family have been unsuccessful as such information is not publicly available. Thus, the entity of Brooke’s parents is still unclear. It is also not known if she has siblings. We will update this section as soon as this information becomes available.
Brooke Martell Education
Martell went to Mississippi State University, where she earned her degree in Broadcast and Operational Meteorology in the field of meteorology. She then joined San Diego State University-California State University, where she also studied and graduated.
Brooke also enrolled at San Diego State University, where she received a Bachelor of Arts (BA) in journalism. More information on her educational background in detail is currently under review and will be updated as it becomes available.
Brooke Martell Husband, Is She Married?
Martell likes to keep her private life private, so no information about her partner is available. As such, it is unknown if she is currently dating, married or has children. More detailed information on her marital status is currently being reviewed and will be updated as it becomes available.
Brooke Martell Salary
KSBY news anchor salaries range from an average of $33,774 to $112,519 per year. However, these numbers can vary significantly depending on the seniority of the employee in question. At the moment we don’t have Brooke’s exact salary but we will keep an eye on it and update it as soon as it becomes available.
Brooke Martell Net Worth
Martell has an estimated net worth of $1 million – $5 million (approx) as of 2020. This includes their assets, money and income. Her main source of income is her career as a journalist and meteorologist. Through her various sources of income, Brooke has been able to amass a good fortune but prefers to lead a modest life.
Brooke Martell Measurements and Facts
Here are some interesting facts and body measurements you should know about Martell.
Brooke Martell Bio and Wiki
Real name: Brooke Martell.
Popular as: KSBY Brooke Martell.
Gender Female.
Occupation / Profession: Journalist and meteorologist.
Nationality: American.
Race/Ethnicity: White.
Denomination: Not known.
Sexual orientation: straight.
Brooke Martell Birthday
Age / How old?: Updating.
Zodiac: Updating.
Date of Birth: Updating.
Place of Birth: California. .
Birthday: Will be updated.
Brooke Martell Body Measurements
Body Measurements: Will be updated.
Height / How tall?: Average.
Weight: moderate.
Eye color: dark brown.
Hair Color: Dark Brown.
Shoe Size: Will be updated.
Dress Size: Will be updated.
Breast Size: Will be updated.
Waist Size: Will be updated.
Hips: Will be updated.
Brooke Martell Family and Relationship
Father (Father): Mr. Martell.
Mother: Mrs. Martell.
.
Siblings (brothers and sisters): Updating.
Relationship status: Married.
.
Husband/Spouse: Will be updated.
Children: Will be updated.
.
Brooke Martell Net Worth and Salary
Net worth: $1 million – $5 million (approx.)
.
Salary: $33,774 to $112,519.
Source of income: Her career as a journalist and meteorologist.
Brooke Martell House and Cars
Location: Updating.
Cars: car brand is updated.
Brooke Martell KSBY
Martell currently serves as the Morning Weather Announcer, Morning Announcer, Multimedia Journalist
with KSBY TV since January 2016. While here, he produces and hosts weather reports with WSI for KSBY’s 5-7am daybreak.
Brooke also shoots and edits packages and VOSOTs on Velocity and Premiere editing systems on a daily basis. He previously worked as a newswriter and contract editor for NBCUniversal, Inc. She also worked closely with reporters to help them create their stories.
She also wrote weekly for the morning, mday, evening, and weekend news programs. Martell is also known to have created a communication-centric environment in the newsroom as NBC’s Assignment Editor.
Brooke was often responsible for confirming and broadcasting all breaking news to the producers, reporters and writers. Before that, she d an internship at NBC San Diego News and shadowed several reporters on their assignments.
She also worked as a staff writer for The Daily Aztec. While here she wrote, produced, edited and reported for the video portion of the Daily Aztec, which is viewable online. Most notably, Martell worked as a membership marketing assistant as well as a production assistant at KPBS.
Frequently Asked Questions About Brooke Martell
Who is Brooke Martell?
Martell is an accomplished journalist who has served as a morning weather presenter, morning presenter and multimedia journalist at KSBY TV since January 2016. He previously worked as a news writer and assignment editor for NBCUniversal, Inc.
How old is Brooke Martell?
Brooke has not shared her date of birth with the public as it is not documented anywhere as of 2020.
How tall is Brooke Martell?
Brooke has not shared her height with the public. Their size will be listed once we have it from a credible source.
Is Brooke Martell married?
Details of Martell’s love life are still under investigation. We’ll let you know when she starts a relationship or when we discover helpful information about her love life.
How much is Brooke Martell’s worth?
Martell has an approximate net worth of $1 million to $5 million. This amount arose from her leading roles as a presenter and reporter in journalism.
How much does Brooke Martell make?
KSBY news anchor salaries range from an average of $33,774 to $112,519 per year. However, these numbers can vary significantly depending on the seniority of the employee in question. At the moment we don’t have Brooke’s exact salary but we will keep an eye on it and update it as soon as it becomes available.
Where does Martell live?
For security reasons, Brooke has not shared her exact whereabouts. We will update this information as soon as we receive the location and pictures of your home.
Is Martell dead or alive?
Brooke is alive and in good health. There were no reports that she was ill or had any health problems.
Where is Martell Now?
Brooke pursues her career in journalism. Currently, since January 2016, she has served as the morning weather presenter, morning presenter and multimedia journalist at KSBY TV.
Brooke Martell Social Media Contacts
Facebook .
Twitter.
youtube .
Instagram.
Website: To be updated.
TikTok: Getting updated.
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Reference:
We acknowledge the following websites that we referenced when writing this article:
linkedin.
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Facebook.
Twitter.
Instagram.
youtube.
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Melissa Newman KSBY, Bio, Wiki, Age, Husband, Weather, Salary, Worth
Melissa Newman’s biography
Melissa Newman is an American weather forecaster who was born and raised in Florida, United States. Currently, she has been a multimedia journalist and weekend weather reporter at KSBY since 2018. Previously she worked as a multimedia journalist at KEYT NewsChannel 3, KKFX, KCOY Central Coast News.
Quick Biography Full Names Melissa Newman Popular as Melissa Gender Female Occupation Journalist and weather forecaster Nationality American Race/Ethnicity White Religion Unknown Sexual orientation Straight
Melissa Newman age
Newman’s age, date of birth and birthday are not publicly available. We will update this section as soon as this information becomes available.
Age and Birthday Age: N/A Zodiac Sign: N/A Date of Birth: N/A Place of Birth: Florida, USA Birthday: N/A
Melissa Newman Heights
Newman is of average height and weight. She appears to be quite tall judging by her photos compared to her surroundings. However, details of her actual height and other body measurements are not publicly available at this time. We are monitoring the information and will update this information as it is released.
Height and weight Height Average weight Moderate
Other body measurements
Other Body Measurements Eye Color Dark Brown Hair Color Honey Blonde Shoe Size Updating Dress Size Updating Chest Size Updating Waist Size Updating Hip Size Updating
Melissa Newman’s Education
Newman went to Florida State University, where she received a Bachelor of Arts degree in communications.
Education School N/A College/ University Florida State University Highest Qualification Bachelor of Arts in Communications
Melissa Newman family
Newman was born and raised by her parents in Florida, USA. Our efforts to find out more about her family have been unsuccessful as such information is not publicly available. Thus, the identity of Melissa’s parents is still unclear. It is also not known if she has siblings. We will update this section as soon as this information becomes available.
Melissa Newman’s picture
Family members Father (father) not known Mother not known Brother(s) N/A Sister(s) N/A
Melissa Newman husband
Newman likes to keep her personal life private, so no information about her partner is available. As such, it is unknown if she is currently dating, married or has children. More detailed information on her marital status is currently being reviewed and will be updated as it becomes available.
Marital Status Name Marital Status Single Husband Unknown Children None
Salary of Melissa Newman
Newscaster/Reporter/Meteorologist salaries at KSBY range from an average of $33,774 to $112,519 per year. However, these numbers can vary significantly depending on the seniority of the employee in question. At the moment we don’t have Melissa’s exact salary but we will keep an eye on it and update it as soon as it becomes available.
Melissa Newman Net Worth
Newman has an estimated net worth of $1 million – $5 million (approx) as of 2022. This includes their assets, money and income. Her main source of income is her career as a journalist. Through her various sources of income, Melissa has been able to amass a fortune, but prefers to lead a modest lifestyle.
Salary and net worth Salary $33,774 – $112,519 Net worth $1 million – $5 million Source of income Journalist
Melissa Newman KSBY
Newman currently works as a multimedia journalist and weekend weather presenter at KSBY.
While she’s here, she develops story ideas that are compelling and useful for our viewers. She also analyzes meteorological data to create accurate reports for the public using the Dejero unit.
Previously, Melissa worked as a multimedia journalist at KEYT NewsChannel 3, KKFX, KCOY Central Coast News. While I was shooting, writing, editing my stories for 5pm and 6pm here. news broadcasts.
She also filled in on the weekends at anchor when our anchor needed some time off.
Melissa Newman KHGI NTV News
Melissa worked as a multimedia journalist for KHGI NTV News, covering live breaking news and local events. She also created content for our channel’s social media and website to keep viewers updated.
Newman also appeared as co-host for our daily lifestyle show. It is known that she was employed by WPEC where she was their news video editor/photojournalist. While here, Melissa has been creating field reports and recording videos to ensure our station stays up to date with the latest news.
It is also known that she also produced a weekly entertainment news segment to engage viewers of the morning show. Prior to that, Newman was an intern for Clear Channel Radio and the Florida House of Representatives.
Frequently Asked Questions about Melissa Newman
Who is Melissa Newman? Newman is an accomplished weather forecaster who has been a multimedia journalist and weekend weather forecaster at KSBY since 2018. Previously she worked as a multimedia journalist at KEYT NewsChannel 3, KKFX, KCOY Central Coast News. How old is Melissa Newman? Melissa has not shared her date of birth with the public as it is not documented anywhere as of 2022. How tall is Melissa Newman? Melissa has not shared her height with the public. Their size will be listed once we have it from a credible source. Is Melissa Newman Married? Details of Newman’s love life are still under investigation. We’ll let you know when she starts a relationship or when we discover helpful information about her love life. How much is Melissa Newman worth? Newman has an approximate net worth of $1 million to $5 million. This amount arose from her leading roles as a presenter and reporter in journalism. How much does Melissa Newman make? Newscaster/Reporter/Meteorologist salaries at KSBY range from an average of $33,774 to $112,519 per year. However, these numbers can vary significantly depending on the seniority of the employee in question. Where does Melissa Newman live? For security reasons, Melissa has not disclosed her exact place of residence. We will update this information as soon as we receive the location and pictures of your home. Is Melissa Newman dead or alive? Melissa is alive and in good health. There were no reports that she was ill or had any health problems. Where is Melissa Newman now? Melissa pursues her career in meteorology. Currently, she has been a multimedia journalist and weekend weather reporter at KSBY since 2018.
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website
tiktok
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Broadcasting ra Jan 18
transcription
1 Cable’s Big Week in Court Keeping Up With AT&T The Top 50 Agencies 9 Broadcasting ra January 18 The News Magazine of the Fifth Estate Vol. 102 No. 3 Our 51st Year 1982 A trait that our news interesting is news in the making. With Houston’s first TV news helicopter, we pick up news instantly and bring it live to our viewers. And since we travel over crowded city streets instead of on them, we cover more territory in much less time. So when it comes to local news, we never have to leave our viewers on the air. r o N KPRC TV HOUSTON Petry Tekvgaat Inc., natural representatives. NRC Maw..
2
3 We are proud to announce the formation of a new major force in global television distribution. MGM/UA Television Distribution. You will hear a lot more from us! c1982 Metro-Goldwyn-Mayer Film Co.
4 Little House On The Prairie, KTLA, Los Angeles M-F 5-6pm, 8 rating, 16% share. Nielsen Average Rating Overnight Oct 29 – Nov WORLDVISION ENTERPRISES INC The World’s Leading Distributor to Independent Television Producers New York. Los Angeles. Chicago. Atlanta. London. Paris. Tokyo. Sydney. Toronto. Rio de Janeiro. Munich. Mexico City. Rom A Te crmwnr
5 Broadcasting Jan 18 The Week in Brief TOP OF THE WEEK HUSKY WEEK IN COURT FOR CABLE In a case involving trading fee withholding against Boulder, Colorado, the Supreme Court rules municipalities are vulnerable to antitrust lawsuits brought by lost bidders for cable concessions. The Supreme Court is refusing to review the FCC’s repeal of the long-distance signal and syndicated exclusivity rules. In Utah, a federal judge ruled the state’s obscenity law unconstitutional. PAGE 27. STEP ONE El CBS files with FCC to request a PTAR waiver for longer news in 13 markets, but 7:30-8:00 p.m. period remains unaffected. PAGE 29. LIFE AFTER DIVESTMENT Telecoms are preparing for the information age as a result of the proposed settlement of disagreements between AT&T and the government. Industry groups express different reactions. PAGE 30. But neither Judge Greene nor Congress are ready to immediately accept a settlement. PAGE 32. Whatever its ambitions, AT&T has teletext firmly in its sights. PAGE 33. FDR’S WHITE HOUSE TAPE Professor from the University of Washington writes about a special recording component that FDR used to record conversations. PAGE 34. NCAA’S KEEPER PLAY The Houston Convention rejects an attempt to decentralize televised football control. Association of Independent Television Stations slams NCAA plan as ‘unreasonably onerous’ PAGE 34. SPECIAL REPORT BLUE CHIPPERS GO BLUE With broadcast revenues of more than $863 million, Young & Rubicam again leads all advertising agencies in electronic media purchases. BROADCASTING’s 30th Annual Survey finds out on PAGE 37 how and why 50 top stores drove their total radio-TV listings past the $9 billion mark. The EEO package will also be postponed. PAGE 54. SEARCHING FOR COMMON FOUNDATION Eight trade groups are considering a strategy for a joint effort to achieve deregulation legislation. PAGE 58. JOURNALISM LOPEZ’S CHANGE OF MIND The Los Angeles journalist explains why he dropped claims to reporter’s privilege and testified in the ‘freeway killer’ case. PAGE 66. PROGRAM COMING JUNE 40 RCA Cable and Rockefeller Center announce launch date for The Entertainment Channel, a joint pay-cable venture that will feature at least 10 Broadway productions. PAGE 70. NETWORKS MEET CRITICS During the Television Critics Association Day, Brinkley shares some reasons why he joined ABC. CBS drops its attendance and NBC changes its mind about evading the event. PAGE 70. BUSINESS RATING NEW MEDIA Broadcast Rating Council will establish a task force to review the structure and funding of ratings in emerging areas. The second group deals with functions. PAGE 75. TECHNOLOGY LOCAL TELEPHONE LINES O There is much speculation about the impact on broadcasters of AT&T’s proposed sale of local businesses. The consensus is that it’s too early to tell, but many see an incentive to go to satellites. PAGE 78. / 1 MEDIA ASSISTANCE FOR NON-COMMERCIAL NAB Working Group on Public Service Broadcasting Funding aims to make recommendations by April 1st. PAGE 82. MAKING A PROFILE Frustrated by the rejection of his ideas, Ike Blonder became an entrepreneur. This turn in his career eventually brought him to become President of Blonder-Tongue Laboratories, a major manufacturer of TV receiving and STV equipment. PAGE 111. Index of Departments Closed Circuit 7 In Brief 112 News Beat 68 Datebook 18 In Sync 78 Open Mike 22 Bottom Line 76 Editorials 114 Intermedia 86 Playback 72 Business Briefly 1O Fates & Fortunes 107 Monday Memo 14 Stock Index 77 Changing Hands 84 For the Record 87 Monitor 73 Washington Watch 62 Broadcasting (ISSN) is published 51 Mondays of the year (combined year-end edition) by Broadcasting Publications Inc., 1735 DeSales Street. NW Washington. DC Second class postage paid in Washington. D.C. and other offices. Single issue $1.75, except special issues $2.50 (50th Anniversary Edition S10). Subscriptions, US and possessions: one year $55. two years $105. three years $150. Canadian and other international subscribers add $520 per year, and possessions add S170 annually for special delivery. $100 for first class. Subscriber profession required. Annual: Broadcasting Yearbook $65. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road. Ann Arbor, Mich (35mm, $35 all year). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division. Old Mansfield Street. Wooster Ohio (S27.50 all year). Advertiser Index ADM Technology Back O American Petroleum Institute 76 0 Associated Press D Beck-Ross Communications Inc. 22 O Blackburn & Co. 84 D Bonneville Broadcasting System 45 0 Broadcast Personnel 107 D Broadcast Programming Inc CBS Sports 59 0 CNN CNN Radio O Cetec 81 D Continental Electronics 76 0 Delta Airlines 64 D Fetzer Inside Back Cover D General Electric 71 0 Roy Howard Awards 52 D KAIT -TV 63 D KPRC Front Cover O Katz 43 D King World Productions D Lorimar MCA -TV 6 D MGM -TV Inside Cover / Page 3 D McGavren – Guild Radio 47, 67 O Multimedia Program Productions Inc Mutual Broadcasting System 360 NATPE International 83 D NBC Sports 35 0 Oklahoma Telecasters Association 57 0 Producers Showcase Corp RKO Radio Cecil L. Richards 85 0 Satellite Music Network 53 0 Sherwood, Hennes & Associates Successful Seller 800 Joe Sullivan & Assocs. 120 Tandem 13, 150 William B. Tanner 108 o Edwin Tornberg & Co. th Century -Fox Television 51 0 United Video 650 United Press International 55 0 WPIX -TV 61 0 Worldvision 4, 11 0 Youngs, Walker & Co. 10 0
6 = 19H’CSI\}’gNLCT’ Where can you sing fini=46 little farm entertainment with adventure comedy, wanderlust, cow in sin,,. Chimpanzees th., speak an opera p pawót & a two-headed snake? Urge Meredi Jim Stafford and Priscilla Presley host this fascinating and engaging weekly series that aired prime time on ABC television. You’ll be joined by regulars, including famed underwater explorer Jacques Cousteau and Joan Embery of the San Diego Zoo. It’s a program the whole family will enjoy and advertisers can be proud of! Hose Amazing Animal is produced by Alan Landsburg. *23 episodes /23 repeats. Available from autumn 1982 on an advertising-financed basis. Call Shelly Schwab or Bobbi Fisher (212) MCAT1/ STUDIOS IYC All RIGHTS RßFR}U for more information
7 ClosedL,2iCircuit Insider Story: Behind the Scenes, Before the Facts Ready to Go: Washburn There is no formal confirmation, but preliminary approval has been granted by State Department officials for the appointment of FCC Commissioner Abbott Washburn to head the US Region 2 Administrative Radio delegation gathered at the RAC meeting in Geneva from June 13th to July 16th. Washburn’s term with the FCC expires on June 30, and it is believed that he will later be named staff ambassador for the conference, which is to be limited to the transmission of satellite programs (12.2 to 12.7 GHz). Washburn held ambassadorial rank as chairman of Intelsat, the first conference on satellite allocations in Washington. At the end of Washburn’s seven-year term, all indications are that Stephen Sharp, general counsel of the FCC, will be selected by President Reagan to fill the vacancy, with the balance of four Republicans and three Democrats remaining. Approach Will there be Chicago in April 1984 for the National Association of Broadcasters annual convention? If reaction to the pitch made for the return of the industry’s biggest gathering for the first time since 1975 is any criteria, NAB will be back in two years when a record attendance of 27,000 is expected. However, NAB insists that no commitment has been made. Mayor Jane Byrne, flanked by executives from the Labor, Hotel and McCormick Place Exhibition Halls, met with NAB President Vincent T. Wasilewski and key NAB executives last Thursday at a session chaired by Ward L. Quaal, the former head of WGN Continental based in Chicago. Over lunch at the Mid-America Club in Chicago, excitement was high on both sides. This year’s NAB conference will be held April 4-7 in Dallas and is scheduled for Las Vegas 1983 and 1983 tentatively. However, the timetable is believed to be sufficiently flexible to effect a move to McCormick Place with assurances that there will be peace and quiet when it comes to unions. The last congress led to complaints about labor exploitation. Hawaii Calls On the eve of this week’s National Association of Broadcasting board meeting in Hawaii, there was a notion that while action must be taken to address public broadcaster’s financial plight (see page 82), the immediate response is not warranted for licensees or spectrum users because doing so would discriminate against broadcast (and possibly cable and satellite) users. One idea put forward (see Lawrence Grossman’s Monday memo Jan. 4) was that licensees would thus be exempt from challengers to facilities unless they had broken any laws at board meeting. While funding proposals may not trigger action, two other TV agenda items will. The television code change to redefine the acceptability of contraceptive advertising appears to be without much support. Whether to leave teletext standards to the market or urge the FCC to adopt a single compatible standard will be the most hotly debated issue. The NAB previously supported the marketplace concept. The controversy over the possible repeal or change of the FCC’s prime-time access rule will receive unscheduled attention at this week’s NAB board meeting. A prominent member of the television committee will ask NAB to support keeping it, saying that with growing competition from emerging media, network partners would not be able to survive without income generated from 30 minutes of access to main audiences per day. The motion to get NAB to support PTAR was removed from the agenda for this week’s meeting, but will be made anyway. Proponents of the motion chose to make it before word of CBS’s petition to the FCC to change the rule became known (see article, page 29). Parent Concern Although NBC executives say the company is keeping an eye on the possibilities of cable programs à la CBS Cable and ABC’s diverse efforts (NBC was on the show floor recently at the Western Cable Show), one can still see from above that NBC is other Fish has to fry first. RCA Chairman Thornton a Bradshaw, interviewed for the upcoming BROADCASTING “Profile,” says, “We have given NBC a mission to improve network television… We want to make sure NBC fulfills its potential as a network.” Back and forth In the boardroom of Seltel Inc., a New York-based broadcaster, line-up reshuffles are being reported. Roy Edwards, Los Angeles senior vice president and manager, and Phil Corper, vice president and general sales manager and 25-year veteran of Seltel and predecessor companies, have resigned. Joe Eisberg, vice president of Seltel’s Independent Division, is to succeed Corper, and Bfnatlnaafino January 7 R 1 RR9 Raymond Johns, vice president and head of Peters, Griffen, Woodward’s Los Angeles office, is to succeed Edwards. Jim Bloom, New York vice president and director of sales, has been appointed to the newly created position of vice president of marketing. The steps from the merger of Meeker Television and HR Television to form Seltel are said to have been “thrown out” about a year ago. Low-commercial Non-commercial broadcasters planning to take part in the proposed 18-month advertising experiment, which will be overseen by the temporary Commission on Alternative Public Telecom Financing, have now been asked to work as a consortium, and the TCAFPT at its next January 29 meeting Proposal to put forward At a strategy meeting in Chicago last week, broadcasters discussed ways to deal with potential union problems and methods of presenting advertising on public TV networks. Some methods under consideration: extended underwriting, cluster advertising, public service targeting. They are scheduled to meet with the unions this week. TCAFPT is expected to limit participation in the experiment to television stations. Only three of the 13 radio stations originally interested in the project want to continue – too few to constitute a credible test, according to the commission. In Business The first investments from two-year-old Broadcast Capital Fund Inc. (BROADCAP) are expected to receive BROADCAP board approval later this week and be completed by the end of January. Investments approved by BROADCAP’s investment committee last Friday include a nearly $100,000 loan to a Mississippi station looking to buy a second radio station and another approximately $200,000 loan to a minority of applicants who are planning to air a new FM in Southern California. BROADCAP is a minority non-profit, small business investment company founded by the National Association of Broadcasters in the late Flyweight Recorder. Inch VCRs smaller, lighter and more rugged than current Ampex portables.
8th
9 Your Brilliant Hour Thank you… NEW YORK LOS ANGELES CHICAGO BOSTON CLEVELAND DALLAS HOUSTON PITTSBURGH MIAMI MINNEAPOLIS ST PAUL SEATTLE/ TACOMA ATLANTA ST LOUIS TAMPA/ ST PETERSBURG DENVER SACRAMENTO INDIANAPOLIS PORTLAND OR PHOENIX SAN DIEGO KANSAS CITY MILWAUKEE BUFFALO CHARLOTTE, NC ORLANDO / DAYTONA COLUMBUS RALEIGH/ DURHAM OKLAHOMA CITY LOUISVILLE CHARLESTON HUNTINGTON SALT LAKE CITY NORFOLK PORTSMOUTH ALBANY, NY GREENSBORO, NC HARRISBURG/ LANCASTER LITTLE ROCK SHREVEPORT TEXARKANA TULSA WICHITA KNOXVILLE SYRACUSE GREEN BAY ALBUQUERQUE DES MOINES ROCHESTER PORTLAND, ME SPOKAQUE DES MOINES ROCHESTER PORTLAND, ME SPOKANE DES ROCHE ALLINE GREEN BAY SPOKANE WAYNE FARGO LAS VEGAS EL PASO CHARLESTON, SC AMARILLO YAKIMA WICHITA FALLS – LAWTON CORPUS CHRISTI BINGHAMTON LUBBOCK BOISE COLUMBIA, MO MIDLAND -ODESSA BAKERSFIELD ABILENE IDAHO FALLS CLARKESBURG TWIN FALLS 70 Markets Sold Out… and Selling Fast for Fall ’82 From Lot Angeles to New York… from Chicago to Houston it’s clear there ss both small and large markets are applauding EIGHT IS ENOUGH as the perfect choice for early fringe success. EIGHT IS ENOUGH regularly reaches large numbers of women between the ages of 18 and 49, teenagers and children. In fact, the audience breakdown fits perfectly with the 4pm-8pm available audience. So get the Bradfords on your side and prove that our shining hour can be your golden opportunity. LOJJMf%R Los AngelesfNew YorkOChicagooAtlantaoDallas
10 Business Shortly NUR TV Michigan Consolidated Gas starts this week for six weeks in four Michigan markets. Prime Access, Edge, News and Prime Time. Agency: D’Arcy -MacManus & Masius, Bloomfield Hills, Mich. Target: Adults, 25 and older. Crystal Restaurants Chicken Sandwiches. Begins February 22 for five weeks in 13 markets. Off-peak and prime times. Agency: Cargill, Wilson & Acree. Atlanta. Target Audience: Adults, Nissin Foods Top Romen Cup o’ Noodles. Begins January 25 for five weeks in 28 markets. Early edge, edge and daytime hours. Agency: Young & Rubicam, New York. Target Audience: Women, Ground Round Restaurants. Begins February 22 for four weeks in 15 markets. Secondary and main access times. Agency: Griswold-Eshleman Co., Cleveland. Target: Adults, Blue Cross of Northern California Begins January 25 for four weeks in fewer than 10 markets. off-peak and news times. Agency: Allen & Dorward Advertising, San Francisco. Target: adults as a whole. Freeman Cosmetics Sea Kelp Shampoo. Starts in Las Vegas this week for three weeks; Denver; Cleveland; Washington, Norfolk, Virginia; Richmond, Virginia plus four California markets. daytime and prime times. Agency: Ed Libov Associates of California, Los Angeles. Target Audience: Women, Shasta Diet Shasta Drinks. Begins January 25 for three weeks in 62 markets. daytime and off-peak times. Agency: Needham, Harper & Steers Advertising, Chicago. Target Audience: Women, Kraft Sealtest Orange Juice. Starts January 25 for two weeks in fewer than 10 markets. daytime and prime times. Agency: NW Ayer, New York. Target Audience: Women, Rich Products Corp. frozen foods Begins February 1 for two weeks in Boston; Hartford-New Haven, Conn.; Providence, RI; Cleveland and Youngstown, Ohio. Agency: Campbell-Mithun, Chicago. Target Audience: Women, RADIO ONLY Geico Insurance Begins in January for first quarters in Atlanta, Washington, New York, San Diego and Norfolk, Virginia. Agency: Wunderman, Ricotta, Kline, New York. Destination: Men, Coleman Co. Heating and Air Conditioning. Begins March 22 for 10 weeks in approximately 25 markets. Agency: Associated Advertising Agency, Wichita. can Target: Adults, commercial drug Ora Jel (pharmaceutical product). Starts February 1st for 10 weeks in over 25 markets. Agency: Media Department. New York. Target Audience: Women, Honda Motorcycles. Begins February 1st for eight weeks in over 20 markets. Agency: Daily & Associates, Los Angeles. Target Audience: Men, 18-34; men, the most experienced broadcast executive recruitment firm. Company Presidents, General Managers, Managers in all departments – we are the industry professionals in recruiting these key individuals for broadcasters and cable television companies in markets of all sizes across the United States. We pride ourselves on the quality of our personal service – this has earned us many close, long-lasting relationships. Our in-depth studies (of people AND positions) are backed by more than 15 years of experience as broadcast management consultants specializing in executive recruitment. Call BMW Automobiles for a confidential conversation. Begins January 25 for four weeks in New York and Los Angeles. Agency: Ammirati & Puris, New York. Target Audience: Men, Clam Chowder by Doxsee Foods. Begins January 25 for four weeks in Miami, Tampa Jll PE WEZL(FM) Charleston, S.C.: An Blair Radio by Jack Masla & Co. WTFM(FM) New York: An Major Market Radio by Buckley Radio Sales. o WMKE(AMI-WBCS-FM Milwaukee: To RKO Radio Sales by Torbet. WBUK(AM) Kalamazoo, Mich.: To Lotus Rep by Pro Radio. WIVOIFM) Peru /LaSalle, Illinois: To Lotus Rep by Frederick W. Smith. Carl Young’s Mike Walker & 5#: A CROSSROADS OF TRADE. ROLLING MEADOWS, ILLINOIS WITH(AM) Baltimore: To Hillier, Newmark & Wechsler by Lotus Rep. WHYL -AM -FM Harrisburg, Pa.: To Hillier, Newmark & Wechsler by H/R Stone. WLAN.AM -FM Lancaster, Pennsylvania: To Hillier, Newmark & Wechsler by H/R Stone. n—I—…n,nn
11 IT HAS BACK DETROIT DALLAS MIAMI KANSAS CITY HARTFORD CINCINNATI MEMPHIS NEW ORLEANS LOUISVILLE NORFOLK GREENSBORO/ WINSTON -SALEM RICHMOND FRESNO JACKSONVILLE PORTLAND, ME. CHATTANOOGA MADISON SAVANNAH MACON ATLANTIC CITY REEN PIIOGRAM$ INC. A WORLDVISION ENTERPRISES INC. COMPANY 560 Madison Avenue New York. NY
12 and West Palm Beach, all of Florida. Agency: Richardson, Meyers, Donofrio, Baltimore. Target group: women aged 18 and over. Tree sweet fruit juices. Begins March 1 for four weeks in Detroit, Cleveland and Grand Rapids, Michigan. Agency: Della Femina Travisano & Partners, Los Angeles. Destination: Women, Borg-Warner York Division (Heating and Air Conditioning). Starts March 1st for four weeks in approximately 35 markets. Agency: Aitkin-Kynett Co., Philadelphia. Target: Adults, Jim Dandy Dog Food begins Jan. 25 for one to six weeks in about 16 markets. Agency: Liller Neal Weltin, Atlanta. Target audience: adults. The magazine “California” begins in the first quarter for several weeks in San Francisco, Los Angeles and San Diego. Agency: Spencer Granville Agency, San Francisco. Target: Adults, recruiting Mount Zion Nurses. Begins mid-January for one week in Buffalo, N.Y. and Minneapolis. Agency: Rainoldi-Bowles, San Francisco. Target: Women, Amoco Oil RADIO AND TV Begins this week for seven weeks in 45 markets. Agency: D’Arcy-MacManus & Masius, Chicago. Target: Adults, ` -., “The person you describe is the person we deliver” ris) Joe Sullivan & Associates, Inc. Executive Search and Recruitment in Broadcasting, Cable Television, and Publishing 1270 Ave. of the Americas, N Y , N Y (212) /66e “e_inftgo Singing radio’s lobs. Chevrolet, in an effort to reach young adult audiences, has signed with RKO Radio Networks to sponsor the Hot Ones and Captured Live programs. Hot Ones, which air biweekly, debuts during the weekend of January 16 and Captured Live begins in March As Chevy’s first exclusive radio network sponsorship, shows will provide vehicles for new spots highlighting new 1982 car models, including the Camaro Z-28 The agency for Chevrolet is Campbell-Ewald From left to right): Lou Schultz, senior vice president, Campbell-Ewald, Thomas A. Staudt, general marketing manager, Chevrolet, Thomas E. Burchill, president, RKO Radio Networks, and David Martin, Senior Vice President, Campbell-Ewald Midwest Expansion Cincinnati – Base d Fahlgren & Ferris has acquired Matthews, Muhlenan, McLean, Charlotte, N.C., increasing the balance sheets of the former ten to $55 million. Fahlgren & Ferris’ new division adds accounts including McDonald’s, Central Carolina Co-op, National Automotive Parts Association, ARMA hardware stores and Carowinds Theme Park division of Taft Broadcasting. Personalized product. Subaru of America, with the help of advertising agency Levine, Huntley, Schmidt, Plapler and Beaver, New York, will announce a new TV commercial for Subaru Brat starring veteran actress Ruth Gordon. Adjectives such as “unique, irreverent, durable, and dependable” were given to both the actress and the car in the scene, which breaks down on January 24 during the Super Bowl. Following the debut, a 30-second spot will be included on Subaru’s regional and national schedules. O interactive advertisers. A group of the country’s leading advertisers will participate in The Cableshop, an interactive advertising joint venture between J. Walter Thompson Co. U.S.A. and Adams-Russell Co. Advertisers signed for the project include Ford Division, Reynolds Metals, Scott Paper Co., Arrow Shirts and Investors Diversified Services, National Credit Union Associations, Kraft, Campbell Soup Co., Uncle Ben’s, Genesco, Franklin Mint, Prudential Insurance Co., Monroe Automotive Equipment and Walker Manufacturing Co. Cableshop, which opened on January 1 Officially launching on March 10, it will allow advertisers to present three to seven-minute informative advertising messages on Adams-Russell systems in Peabody, Mass., serving 8,000 subscribers. Viewers can select news stories they want to watch from the guide channel and then call a special phone number and code that will program their requests on one of Cableshop’s three other channels within three minutes. Bad, but something good. Doyle Dane Bernbach, New York, had good news and bad news last week. It lost the estimated $40 million in Pan American World Airways bills it landed last June after resigning from American Airlines, a DDB customer for 20 years. DDB said Pan Am’s action was “completely surprising”: “Pick up Pan Am was Wells, Rich, Greene, New York. The account typically allocates around 35% of its budget to television and radio. The good news for DDB was that it was picked up by Murjani International Ltd. (jeans and sportswear), billing more than $10 million, heavily on TV. More ad buys for ESPN. Entertainment and Sports Programming Network has three new advertisers adding $1.2 million in revenue for Tampax through William Esty Co. , Red Carpet Real Estate by Bozell & Jacobs and U.S. Postal System by Young & Rubicam made their first ad placements this month. Top advertisers returning to ESPN “with sizeable six-figure rankings” are Owens-Corning and Exxon. O Headed to the USA USA Cable Network has tapped Chevrolet as its newest sponsor for its rock music series Night Flight, introducing an exclusive 90-second spot for cable TV and cinemas created by Campbell-Ewald Co. America’s Biggest Sports Leg Ends. spread its wings. Lexington Broadcast Services, New York, which specializes in acquiring national advertisers on an exchange basis for programs it distributes, is expanding its base to serve as a national sales representative for programs syndicated by other distributors. It has created a new division. LBS Media is taking on this role and reports that its first client is the half-hour show Soap World, which is scheduled to begin next September. This program is produced by Barry & Enright Productions in association with King World Productions and is syndicated by Colbert Television Sales. 0m Ilnn I.n 1A 10A/
13 . How much would you give to add a day to your week? Give your audience one tag at a time and see what happens. One Day at a Time is #1 for its competitive period. Also #1 in stocks, houses, women and men overall. t..` Yt. /) ; 1 – : \,’. iliti”`\. One Day at a Time was #1 in its time slot against the likes of Mork & Mindy, Eight is Enough, Charlie’s Angels, CHiPS, World of Disney, Jaws II, Saturday Night Fever and Smokey and the Bandit. Their Competition couldn’t be stiffer.One Day at a Time is the #2 female viewership of all primetime comedies and beyond – delivering the average comedy by 24%.t… \”One Day at a Time ” ranks #3 for all male prime-time comedy overall. It outperforms the average comedy by 22%. One Day at a Time is consistently young at heart, with 56% of all adults aged 18-49. And 66% of all its viewers are under 50 .J,.;AC P, r., 1.41, r VW 1′ -.. 1/!1 One Day at a Time 163 half-hour episodes available Fall It makes everyone laugh… except the competition Viz r One Day at a Time AVAILABLE THIS FALL Distributed by ÌAÌ Communications Co Avenue of the Stars, Suite 666, Los Angeles, California (213)
14 Monday5Memo A promotional commentary by Harriet Berger, Media Director, Bowes/Hanlon Advertising, Atlanta Attacking the Big Business in Your Backyard This is a story about how radio advertising is helping solve a retailer’s identity problem. Here’s how it goes: Dunaway Drugs, a Bowes/Hanlon Advertising client since 1972, found itself in the same difficult situation that many small drug chains face. The Marietta, Georgia-based chain with 15 stores in North Atlanta and Cobb County is known and respected in the community, but struggles with budgets to compete with the drug giants. Dunaway lacks the advertising budget to take on organizations like Eckerd’s, Super X and Revco, which thrive in this part of the country. What we had here was, as chain gang boss Paul Newman said in Cool Hand Luke, “a failure in communication.” Geben Sie Bowes/Hanlon ein. Das Account-Team entschied, dass es an der Zeit sei, die Marketingstrategie von Dunaway zu überarbeiten. Dunaway konzentrierte sich jahrelang auf Artikelpreiskampagnen vor wichtigen Verkaufssaisons wie Weihnachten, Schulanfang und Muttertag. Die wichtigsten Vehikel waren Direktmailings, Flyer und Anzeigen in Vorort-Wochenzeitungen. Die großen Zeitungen und Fernsehsender aus Atlanta kamen nicht in Frage, da das jährliche Gesamtwerbebudget des Unternehmens begrenzt war. Als Zweitfahrzeug wurden jedoch minimal unterstützte Funkpläne angeschafft. Währenddessen überfluteten Eckerd’s und die anderen großen Jungs die Fernsehzuschauer mit auffälligen Werbespots und schalteten regelmäßig Anzeigen in den Zeitungen der Großstädte und Vorstädte. Bowes/Hanlon empfahl eine Einstellungs- und Sensibilisierungsstudie, um die Ergebnisse früherer Dunaway-Kampagnen zu testen. Die Ergebnisse waren faszinierend. Die Werbeerinnerung von Dunaway war überraschend hoch. Etwa 65 % der Befragten konnten sich an Einzelheiten über das Werbeprogramm des Unternehmens erinnern, und 94 % erinnerten sich daran, ein Rundschreiben von Dunaway erhalten zu haben. Dunaway genoss auch ein hohes „Top of Mind“-Bewusstsein. Auf die Frage, Drogerien zu nennen, wurde Dunaway häufiger erwähnt als jede andere Kette in der Gegend. Imagetechnisch schnitt Dunaway ebenfalls sehr gut ab. Unser Kunde wurde in wichtigen Kategorien wie gut sortiert, Markenprodukte führen, hochqualifizierte Apotheker beschäftigen, sachkundiges und freundliches Personal einstellen und ein ordentliches und sauberes Geschäft führen, mit oder nahe der Spitze bewertet. Bei solchen Ergebnissen ist es kaum zu glauben, dass Harriet (Schwartz) Berger im vergangenen November als Mediendirektorin zu Bowes/Hanlon, Atlanta, kam, nachdem sie sechseinhalb Jahre als Medieneinkäuferin und -planerin für Cole, Henderson, Drake, ebenfalls in Atlanta, tätig war. Berger hat einen Abschluss in Journalismus und Werbung von der University of Georgia. Sie begann ihre Medienkarriere bei der Agentur Cargill, Wilson & Acree und verfügt über umfangreiche Erfahrung mit allen Medien. dass ein Problem bestand. Die Studie deckte jedoch einen schwerwiegenden Mangel auf und es heißt V-A-L-U-E. Einfach ausgedrückt, hatte Dunaway eine schwache Bewertung in Bezug auf das Angebot niedriger Preise für verschreibungspflichtige und nichtmedikamentöse Waren. Dies ist das Zeitalter der Schnäppchenjäger und nirgendwo ist es so verbreitet wie im Drogeriemarkt. Versierte Käufer, die von der unaufhaltsamen zweistelligen Inflation und der nagenden Angst vor Arbeitslosigkeit heimgesucht werden, sind hungrig nach Rabatten. Dunaway hatte nicht die finanziellen Mittel, um bei großen Drogerieketten, Massenhändlern und Discountern zu werben. Darüber hinaus ergab eine genauere Untersuchung der Ergebnisse der Werbeerinnerung weitere Bedenken. Dunaway verzeichnete die beeindruckenden Ergebnisse hauptsächlich durch die Unterstützung älterer, weniger gebildeter und weniger wohlhabender Verbraucher. Der Kunde hatte Schwierigkeiten, die Altersklasse zu erreichen, und die Verbraucher verdienten mehr als 24.000 US-Dollar pro Jahr. Dieses aufstrebende, besser ausgebildete Segment wächst schnell auf dem Markt von Atlanta. Wir teilten Dunaway diese Fakten mit und begannen damit, neue Medien- und Marketingtaktiken zu entwickeln. Es wurde offensichtlich, dass Jugend und Wohlstand besser bedient werden müssen, und unsere oberste Priorität wurde, diese Zielgruppe anzusprechen. Die Untersuchung ergab, dass die Gruppe am meisten über die Preise einer Drogerie besorgt war. Diese Käufer geben auch zu, dass sie bereit sind, die Loyalität des Ladens zu wechseln, wenn Schnäppchen verfügbar sind. Nun galt es, diese mobile Zielgruppe effektiv und dennoch wirtschaftlich zu erschließen. Allgemein gilt, dass das Radio das optimale Medium ist, um junge und aktive Menschen zu erreichen. Sowohl Kunde als auch Agentur waren sich einig, dass der Äther den besten Weg zur Umsetzung der neuen Strategie bot. Dunaway plante eine neue Radiokampagne. Die Medienabteilung von Bowes/Hanlon strukturierte das Programm, um ein wirksames Preisimage für den Kunden zu erzeugen. Für Ende August (Schulanfang), Vorweihnachtszeit und die Weihnachtszeit wurden schwere Zeitpläne aufgestellt. Lighter, though regular, flights were scheduled for nonsales periods. We have bought time on three stations (country and western, adult contemporary and a middle -of- the -road) and rotated the commercials among morning drive, early afternoon and evening drive. The commercials themselves directly address Dunaway’s emerging price image. The theme is that Dunaway always has “100 unadvertised items on sale.” An aggressive in -store signage campaign supports the radio commercials. We’re also emphasizing that the client does more than sell the increasingly popular generic drugs. Dunaway pharmacists, our advertising notes, “lead the consumer through the complex maze of saving money on prescriptions.” Our ultimate goal is to wipe out the misconception that Dunaway charges higher prices than the competition. There’s no better way to tell the story than with radio. While radio has developed into the client’s most visible vehicle for change, we’ll continue to support the campaign with mailers and local newspaper ads. We’re convinced this package will turn the tide. Ken Bowes, our president, likes to say that every client comes to us with a problem. It may be a desirable problem, like maintaining a sales lead, but it is a problem nevertheless. And it is our job to solve it. This view of our role keeps us alert and responsive, and discourages passive assumptions. We believe that to move a “product,” we must first move the consumer.
15 DIFF’RENT STROKES. THE HIGHEST RATED COMEDY TO PREMIERE ON ANY NETWORK IN THE PAST SIX SEASONS. While other situation comedies slumped in the season, Diff’rent Strokes rose to the top, ranking #4 among all situation comedies. NTI RANK PROGRAM RATING /SHARE 1 M *A *S *H 2 JEFFERSONS 3 ALICE 23.9/ / /34 Diffrent Strokes a TAMA production distributed by J’ 1 5 HAPPY DAYS 6 ONE DAY AT A TIME 7 THREE’S COMPANY 8 FACTS OF LIFE 9 ARCHIE BUNKER’S PLACE 10 LAVERNE & SHIRLEY 11 TOO CLOSE FOR COMFORT 12 HOUSE CALLS 13 BRADY BRIDES 14 BARNEY MILLER 15 ‘MI 16 MORK & MINDY 17 HARPER VALLEY P.T.A. 18 SOAP 19 BOSOM BUDDIES 20 IT’S A LIVING 21 WKRP IN CINCINNATI 22 BENSON 23 FLO 24 I’M A BIG GIRL NOW 25 LADIES’ MAN 23.2/ / / / / / / / / / / / / / / / / / / / /23 Source: NTI Nov and Rb AVAILABLE ’84 f.5. li ;- films 1901 Avenue of the Stars, Suite 666, Los Angeles, California (213) TWX: TANDEM TAT LSA c Tatsem Productions. Inc
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17 Live star interviews with the greatest names in country music. The best in country music selection and programming. *Top country music deejays. *Up-to-the-minute (AP News, Weather and Sports. * LIVE 11PM to 5AM via satellite. BASIC ROTATION WSM, Inc. and Associated ‘ress Broad – :2st Services have earned up to bring fou this hot new rvernight network )ackage. WSM, Inc. has more experience and expertise n country music program – ruing and broadcasting than any other company. Among WSM, nc.’s other ventures in country.usic are the Grand Ole Opry, Jpryland, U.S.A., Opryland television Productions and Jpryland Radio Productions. Associated Press is the world’s argest news gathering agency, with a full time news staff of early 1,500 professional journal – sts in 61 countries worldwide. When you join the Music country Network, you’ll be putting -_ GQo1 V yet the enormous amount of experience and resources in these two companies to work for you. The feed will be live and continuous 11PM to 5AM regardless of your time zone. Give your station live nighttime country music programming direct from Nashville. Call or write for more information today. Glenn Serafin Associated Press 50 Rockefeller Plaza New York, NY (212) Music Country Network is a service of WSM, Inc. and 4 Broadcast Services
18 Da ebook5 indicates new or revised listing This week Jan Pacific Telecommunications Conference, focusing on telecommunication services in Pacific hemisphere, Americas. Asia and Oceania. Meeting will be opened by Bernard J. Wunder Jr., assistant secretary of commerce for communication and information for the United States. Ilikai hotel, Honolulu. Jan. 18- National Academy of Tkteuision Arts and Sciences, New York chapter, drop -in dinner. Preview showing of CBS comedy series, Baker’s Dozen. Copacabana, New York. Jan Georgia Association of Broadcasters 37th annual Radio -TV Institute. Speakers include CBS News correspondent Douglas Edwards. Georgia Center for Continuing Education. University of Georgia, Athens, Ga. Jan Washington Journalism Center conference for journalists, “Environmental Issues :’ Watergate hotel, Washington. Jan. 1 B -22- National Association of Broadcasters joint board of directors meeting. Waiohai hotel. Kauai. Hawaii. Jan. 19- FCC en banc meeting. FCC, Washington. Jan. 19- National Citizens Committee for Broadcasting brown bag lunch, “The Information Explosion :’ Speaker: Hugh Downs, host of ABC -TV’s 20/20. Carnegie building, Washington. Jan. 20- Federal Communications Bar Association luncheon. Speaker: FCC Broadcast Bureau Chief Larry E. Harris. Touchdown Club, Washington. Jan. 20 -Ohio Association of Broadcasters legal answers workshop. Dublin Stouffer’s, Columbus. Ohio. Jan. 20 -New York chapter of Women in Cable course titled “Basics of Cable Television:’ Urban Coalition, 1515 Broadway, New York. Jan Colorado Broadcasters Association winter convention. Stouffer’s Denver Inn, Denver. Jan Southern California Broadcasters Association meeting. Brown Derby, Los Angeles. Jan Practising Law Institute seminar, “Current Developments in TV and Radio :’ New York Hilton, New York. Jan National Federation of Local Community Programers Southwest regional conference, “Community Programing and Production:’ Other sponsors: Austin Community Television and University of Texas at Austin. Thompson Conference Center, University of Texas at Austin. Jan Radio.Teleuision News Directors Association board meeting. Hilton Palacio del Rio, San Antonio, Tex. Also in January Jan Association of Independent T)rleuision Stations (INTV) ninth annual convention. Sheraton Washington, Washington. Jan. 25- Deadline for comments on FCC proceeding considering loosening rules governing TV auxiliary services. FCC, Washington. Jan. 25- National Academy of T leuiaion Arts and Sciences, New York chapter, drop -in dinner. Topic: “Dance on TV -The Most Glamorous and Sensuous of the Performing Arts:’ Copacabana, New York. Jan. 25- Deadline for entries for Sigma Delta Chi Awards for distinguished service in journalism, sponsored by Society of Professional Journalists, Sigma Delta Chi. Information: SDX, 840 North Lake Shore Drive, Suite 801 W. Chicago, III., Jan American Newspaper Publishers Association, Electronic Publishing Seminar. Shoreham hotel, Washington. Jan. 27- National Academy of Thlevision Arts and Sciences, New York chapter, drop -in luncheon. Speaker: Jeff Greenfield. CBS News. Copacabana. New York. Jan. 27 -New York chapter of Women in Cable course titled “Basics of Cable Television:’ Urban Coalition, 1515 Broadway, New York. Jan U.S. Thlecommunications Suppliers Association seminar on “The Legal Realities of Antitrust, Patents, Trademarks and Licensing:’ Hyatt on Union Square, San Francisco. Jan. 28- Philadelphia Cable Club luncheon. Speaker: James Mooney, vice president. National Cable Television Association. GSB Building. Philadelphia. Jan. 28- Illinois- Indiana Cable 7klevision Association reception for members of the Indiana legislature. Columbia Club. Indianapolis. DO YOU KNOW WHERE YOUR KIDS ARE WEEKEND MORNINGS? WE DO! Let Mr. Moon Balloon Your Ratings! National Advertiser Supported! Available 1982 Air Dates! 261/2 hours -52 weeks! “ma Irloorit IrIAmIC mart’ SOLD: New York, Los Angeles, Chicago, Philadelphia, St. Louis, Cincinnati, Boston, Detroit, Albany and Rochester. *Plus 20 Additional Markets N.E.A. Recommended Broadcast Programming Inc. A Division of IFC Entertainrnent Ltd. 2 Lincoln Square Suite 18A, New York, N.Y /TW1X Broadcasting Jan
19 Jan Global Village’s first annual conference and exposition on low -power TV. Sheraton Washington, Washington. Information: Global Village, 17 Washington Street, Norwalk, Conn., 06854, (203) B Jan Southeast regional conference of Alpha Epsilon Rho, national broadcasting fraternity. University of South Florida, Tampa. Jan Florida Association of Broadcasters midwinter conference. Royal Plaza hotel, Lake Buena Vista, Fla. Jan th annual Retail Advertising Conference. Drake hotel, Chicago. Jan. 30 -One -day reporters’ workshop, sponsored by UPI broadcasters and newspapers of Louisiana. Best Western motel, Lafayette, La. Jan. 30- UCLA Extension seminar, “Cable TV: Journalism’s New Frontier’ Dodd Hall, UCLA, Los Angeles. Information: (213) Jan. 31- Deadline for entries in National Press Photographers Association’s annual television news photography competition. Information: Sheila Keyes. NPPA, Arizona State University, Department of Journalism and Telecommunications, Tempe. Ariz Jan. 31- Deadline for entries in Roy W Howard Awards for radio or TV programs designed to promote public good. Information: WPTV(TV), 622 North Flagler Drive, West Palm Beach, Florida Jan. 31 -Feb. 2 -Radio Advertising Bureau’s second annual managing sales conference. Opening day luncheon speaker: Philip Smith, president, General Foods. Amfac hotel, Dallas. NVEDITL Jan Association of Independent Television Stations (INTV) ninth annual convention. Washington, Washington. Future convention: Feb. 6-9, 1983, Galleria Plaza hotel, Houston. Feb Society of Motion Picture and TMeuision Engineers 16th annual conference. Opryland hotel, N ashville. Feb National Religious Broadcasters annual convention. Sheraton Washington, Washington. March National Association of Televi- sion Program Executives 19th annual conference. Las Vegas Hilton. Future conferences: March 18-23, 1983, Las Vegas Hilton; Feb , 1984, San Francisco Hilton and Moscone Center. April 4-7- National Association of Broadcasters 60th annual convention, Convention Center, Dallas. Future conventions: Las Vegas, April 10-13, 1983; Las Vegas. April 29 -May 2, 1984; Las Vegas, April 14-17, 1985; Las Vegas, April 20-23, 1986; Atlanta, April 5-8, 1987, and Las Vegas, April 10-13, April National Public Radio annual conference. Hyatt Regency, Washington. April th annual MIP-TV international TV program market. Palais des Festivals, Cannes, France, Future meeting: Oct , 1982, 19th MIP -TV in conjunction with VIDCOM (International Videocommunication Exchange). May 2-5- National Cable Television Association annual convention. Convention Center, Las Vegas. Future conventions: June 12-15, 1983, Houston; May 20-23, 1984, San Francisco; March 31 -April 3, 1985, New Orleans; March 16-19, 1986, Dallas, and May 15-18, 1988, Las Vegas. May 4-8- American Women in Radio and Television 31st annual convention. Hyatt Embarcadero, San Francisco. Future meetings: May 3-7, 1983, Royal York. Toronto; May , Renaissance Center -Westin, Detroit; May , New York Hilton, New York, and May 27-31, 1986, Loew’s Anatole, Dallas. May ABC -TV affiliates annual meeting. Century Plaza, Los Angeles. May NBC -TV affiliates annual meeting. February Feb. 1 – Deadline for entries in Broadcast Journalism Awards competition, sponsored by Muscular Dystrophy Association, to recognize radio and television broadcasts that increase public understanding of neuromuscular diseases and stimulate support of efforts to conquer them. Information: (212) Feb. 1- Deadline for entries for 25th annual American Bar Association Gavel awards. For information: (312) Feb. 3 -New York chapter of Women in Cable course titled “Basics of Cable Television :’ Urban Coalition, 1515 Broadway, New York. Feb. 3- National Academy of Television Arts and Sciences, New York chapter. drop -in luncheon. Speaker: Roy Danish, director, Television Information Office. Copacabana, New York. Feb International Radio and Television Society faculty- industry seminar and college conference. Harrison Conference Center, Glen Cove. New York. Feb. 4- Deadline for entries in Martin R. Gainsbrugh Awards for excellence in economic reporting. Information: Fiscal Policy Council, 100 East 17th Street, Riviera Beach, Florida (305) Feb New York University’s School of the Arts course, “Videotext: Market Experience and Development’ Course will be offered by Interactive Telecommunications Program. graduate program specializing Century Plaza, Los Angeles. May CBS -TV affiliates annual meeting. Nob Hill Conference Complex, San Francisco. June Broadcasters Promotion Association 26th annual seminar and Broadcast Designers Association fifth annual seminar. St. Francis hotel, San Francisco. Future seminars: June 1-4, 1983, Fairmont hotel, New Orleans; June 10-14, Caesars Palace, Las Vegas, and 1985, Chicago. July Cable Television Administration and Marketing Society annual meeting. Hyatt Regency, Chicago. Sept Southern Cable Television Association Eastern show. Georgia World Congress Center, Atlanta. Future Eastern shows: Aug , 1983; Aug. 2-4, 1984, and Aug , 1985, all at Georgia World Congress Center. Aug. 29 -Sept. 1-National Association of Broadcasters Radio Programing Conference. New Orleans Hyatt. Sept National Radio Broadcasters Association annual convention, Reno. Future conventions: Oct. 2-5, 1983, New Orleans, and Sept , 1984, Kansas City, Mo. Sept Broadcast Financial Management Association 22d annual conference. Riviera Hotel, Las Vegas. Future conference: Sept , Hyatt hotel, Orlando, Fla. Sept Ninth International Broadcasting convention. Metropole Conference and Exhibition Center, Brighton, England. Sept. 30 -Oct. 2- Radio -Television News Directors Association international conference. Caesars Palace, Las Vegas. Future conferences: Sept , 1983, Las Vegas, and Dec. 3-5, 1984, San Antonio, Tex. Nov Society of Motion Picture and Television Engineers 124th technical conference and equipment exhibit. New York Hilton, New York. Nov Western Cable Show. Anaheim Convention Center, Anaheim, Calif. Nov Television Bureau of Advertising 28th annual meeting. Hyatt Regency, San Francisco. Broadcasting Publications Inc. Sol Taishoff, chairman. Lawrence B. Taisholl, president. Edwin H. James, vice president. Irving C. Miller. secretary -treasurer. Broadcastingr; The News Magazine of the Fifth Estate INCORPORATING TELEVISION AND CablecastingLi Broadcasting -Telecasting Building 1735 DeSales Street, N.W., Washington Phone: Sol Taisholl, editor Lawrence B. Talshoff, publisher EDITORIAL Edwin H. James, executive editor. Donald V. West, managing editor. Rufus Crater, chief correspondent (New York). Leonard Zeidenberg, chief correspondent (Washington) Mark K. Miller, senior news editor. Kira Greene, assistant to the managing editor. Frederick M. Fitzgerald, senior editor. Harry A. Jessell, associate editor. Kathy Haley. Doug Halonen, Matt Stump, assistant editors. John Eggerton, John Lippman, Kim MOAvOy, staff writers. Nancy IyOOb, Michael McCaleb, editorial assistants. Pat Vance, secretary to the editor. BROADCASTING S/ CABLE YEARBOOK John Mercurio, manager. Joseph A. Esser, assistant editor. ADVERTISING David Whitcombe, director of sales and marketing. Winfield R. Levi, general sales manager (New York). John Andre, sales manager- equipment and engineering (Washington). Gene Edwards, Southern sales manager (Washington) David Berlyn, Eastern sales manager (New York). Tim Thometz, Western sales manager (Hollywood). Charles Mohr, account manager (New York). Christopher Moseley, classified advertising. Doris Kelly, secretary CIRCULATION Kwentin K. Keenan, circulation manager. Christopher McGirr, assistant circulation manager. Patricia Waldron, Sandra Jenkins, Vanida Subpamong, Debra De Zern, Katherine Jeschke. PRODUCTION Harry Stevens, production manager. Don Gallo, production assistant. ADMINISTRATION Irving C. Miller, business manager. Philippe E. Boucher Doris E. Lord Debra Shapiro, secretary to the publisher. BUREAUS New York: 630 Third Avenue, Phone: Rufus Crater, chief correspondent- bureau chief Jay Rubin, senior correspondent -asst. bureau chief. Rocco Famighetti, senior editor. Anthony Herrling, Stephen McClellan, assistant editors. Karen Parhas, staff writer. Marie Leonard, Mona Gartner, advertising assistants. Hollywood: 1680 North Vine Street, Phone: Richard Mahler, correspondent. Tim Thometz, Western sales manager. Sandra Klausner, editotial- advertising assistant. Member American Press Founded Broadcasting. Telecasting- mhoduceo in Television* acquired in Cablecnsting introduced in 1972 ‘Reg. US Patent Office. O. Copyright 1982 by Broadcasting Publications Inc.
20 o O Wekome W the W no or The Butcher Show Winner of Two Emmys Fifth Year of Production Merle Ellis, author and nationally – syndicated columnist shows your viewers how to save money and set a better table. FCC Instructional Credit 65 programs (new) 130 (Best of the Butcher) 195 programs (total) 90 seconds KING WORLD PRODUCTIONS, INC. 480 Morris Avenue Summit. New Jersey C,OLDERTTELEVISION SALES 1888 Century Park East Los Angeles, CA (213) in new communications technologies. NYU’s Washington Square campus. Information: (212) Feb Forum Committee on Communications Law, American Bar Association and ABA Section on Labor Law seminar on media labor law. Mayflower hotel, Washington. Information: ABA Media Labor Law seminar, 1155 East 60th Street, Chicago Feb South Carolina Broadcasters winter convention. Speaker: FCC Chairman Mark Fowler. Hyatt Regency Greenville, Greenville. S.C. Feb Society of Motion Picture and Television Engineers 16th annual conference. Theme: “Tomorrow’s Television :’ Opryland hotel. Nashville. Feb Third annual “Journalism Opportunities Conference for Minorities” sponsored by California Chicano News Media Association and Media Institute for Minorities. Davidson Conference Center at University of Southern California. Feb. 8- UCLA Extension program, “Pay TV: Challenges and Opportunities for the Creative Community’ Dickson Hall Auditorium, UCLA, Los Angeles. Feb. 7-9-Louisiana Association of Broadcasters annual convention. Sheraton hotel. Baton Rouge. Feb National Religious Broadcasters annual convention. FCC Chairman Mark Fowler will be Feb. 9 luncheon speaker. Sheraton Washington, Washington. Feb. 8- UPI Michigan Broadcasters presentation of National Broadcast Awards and investigative reporting seminar at Michigan Association of Broadcasters meeting. Harley hotel, Lansing, Mich. Feb Michigan Association of Broadcasters winter meeting. Harley hotel, Lansing, Mich. Feb Arizona Cable Television Association annual meeting. Phoenix Hilton hotel. Feb Cabletelevision Advertising Bureau conference. Waldorf- Astoria. New York. Feb. 10- Deadline for comments on FCC proceeding to permit broadcasters to offer teletext services (extended from Jan. 11). FCC, Washington. Feb. 10- National Academy of Television Arts and Sciences, New York chapter drop -in luncheon. Speaker: Ray Timothy, president. NBC -TV. Copacabana, New York. Feb. 10 -New York chapter of Women in Cable course titled “Basics of Cable Television:’ Urban Coalition, 1515 Broadway, New York. Feb. 10- Tesas Association of Broadcasters TV day. Hilton Palacio del Rio. San Antonio, Tex. Feb. 11- Southern Baptist Radio and Television Commission 13th annual Abe Lincoln Awards. Americana hotel and convention center, Fort Worth. Feb th annual Midwest Film Conference, featuring creative short films and feature length films. Chicago Marriott O’Hare. Information: Midwest Film Conference. PO. Box 1665, Evanston, Ill., 60204, (312) Feb. 15- Deadline for entries in Broadcasters Promotion Association /University of Nebraska International Gold Medallion 21st annual awards competition. Information: Pat Evans, BPA, 248 West Orange Street, Lancaster. Pa , (717) Feb. 15- Deadline for entry in 10th annual Women in Communications Clarion awards. For information (512) I Feb. 17 -Cable Television Administration and Marketing Society Texas Show “Track Day’ San Antonio C onvention Center, San Antonio, Tex. Information: Emily Burch. (202) Feb. 17- Advertising Club of New York “Cable TV Meets the Press” forum. Sheraton Center hotel, New York. Feb. 17- International Radio and Thlevision Society newsmaker luncheon. Waldorf -Astoria, New York. Feb. 17 -New York chapter of Women in Communications course titled “Basics of Cable:’ Urban Coalition Broadway, New York. Feb Arkansas Broadcasters Association convention. Royal Vista Inn, Hot Springs, Ark. Feb Texas Cable TV Association convention. Convention Center, San Antonio, Tex. Feb. 18- Religion in Media’s fifth annual Angel Awards. Sheraton Universal hotel, Hollywood, Calif. Feb School of Communications at Howard Universitx Washington, 11th annual Communications Conference. The Future of Communications: a Battle for the Human Mind:’ Howard University’s main campus. Washington. Feb Cable News Network production seminar on news production, commercial production and advertising. Atlanta Hilton. Information: Jayne Green – burg. (404) Feb. 24- Association of National Advertisers television advertising workshop. Speaker: John Chancellor, NBC News. Plaza hotel. New York. Feb American Newspaper Publishers Association, Newspaper and Cable TV Seminar. The Fairmont hotel, Denver. Feb. 25 – Association of National Advertisers media workshop. Speaker: J. Richard Munro, president, Time Inc. Plaza hotel, New York. Feb Country Radio Seminar, Opryland hotel, Nashville. For information: (615) Feb Oklahoma Broadcasters Association annual winter meeting. Lincoln Plaza, Oklahoma City. Feb. 28- Deadline for entries in Morgan O’Leary Award for Excellence in Political Reporting in Michigan. Information: Department of communication, 2020 Frieze building, University of Michigan, Ann Arbor, Mich., March March 1- International Radio and Television Society Gold Medal anniversary banquet. Norman Lear named to receive Gold Medal. Waldorf -Astoria, New York. March 1-3- Advertising Research Foundation 28th annual conference and research expo ’82. New York Hilton. March 2- Academy of Television Arts and Sciences luncheon. Speaker: Thomas Wyman, CBS president. Century Plaza hotel. Los Angeles. March 2- Florida Association of Broadcasters Washington reception for Florida’s congressional delegation. Florida House, Washington. March 2- Pennsylvania Association of Broadcasters Congressional /Gold Medal reception- dinner. Washington Hilton, Washington. March 3-5-National Association of Broadcasters state presidents and executive directors conference. Speakers include FCC Chairman Mark Fowler. Washington Marriott hotel. March 3-7-CBS Radio Affiliates Association board meeting. Disney World, Orlando, Fla. March 7-9 -Ohio Cable Thlevision Association annual convention and trade show. Hyatt Regenby, Columbus. March 9- West Virginia Broadcasters Association sales seminar. Lakeview Inn, Morgantown, W. Va. March 10- West Virginia Broadcasters Association sales seminar. Charleston House Holiday Inn. Charleston, W. Va. March National Conference for Working Journalists, “International Affairs and the Media :’ sponsored by Foundation for American Communion. tions. Washington Hilton, Washington. Information: Foundation Barham Boulevard, Los Angeles, Calif., (213) March National Association of Television Program Executives 19th annual conference. Las Vegas Hilton. March 12- Deadline for reply comments on FCC proceeding to permit broadcasters to offer teletext services (extended from Feb. 10). FCC, Washington. March Digital telephony course sponsored by UCLA extension program. URC Conference Center, UCLA, Los Angeles. March 18- Seventh annual Big Apple radio awards luncheon sponsored by New York Market Radio Broadcasters Association. Sheraton Center hotel. March 18- International Radio and Thlevision Society newsmaker luncheon. Waldorf- Astoria, New York. March Broadcast Financial Management/ Broadcast Credit Association board of directors meeting. Four Seasons, San Antonio. Tex. March Radio- Television News Directors As- n. Inn ism 1A 1AAA
21 sociation region nine and Alabama United Press Broadcasters Association meeting. Huntsville Sky – center, Huntsville, Ala., airport. March National broadcasting society, Alpha Epsilon Rho, 40th annual convention. Statler. New York. March 28 -April 3- European and North American public television producers annual INPUT ’82, International Public Television Screening Conference. Toronto. March 31 -April 3- Southern Educational Communications Association conference titled “Best Little Ideahouse in Texas” St. Anthony hotel, San Antonio, Tex. March 31 – Advertising Research Foundation “Key Issues Workshop on Advertising Frequency” conference. New York Hilton. April April 2-3- International Association of Satellite Users second annual Satcom conference. Hyatt Regency at Reunion, Dallas. April 2-4- California AP Television -Radio Associ. ation 35th annual convention. Miramar hotel, Santa Barbara, Calif. April National Association of Broadcasters 60th annual convention. Convention Center, Dallas. April 4- UPI broadcasters of Iowa annual meeting. Gateway Center hotel, Ames. April 8-8 -North Central Cable Television Association annual convention. Amway Grand Plaza hotel, Grand Rapids, Mich. April International Television Association 14th annual conference, “Video Horizons” Loew’s Anatole hotel, Dallas. April Black College Radio’s fourth annual black college radio conference. Paschal’s hotel, Atlanta. April 12- Academy of Television Arts and Sciences luncheon. Thornton chairman. Century Plaza hotel, Los Angeles. April Pennsylvania Association of Broadcasters spring convention. Loews Bermuda Beach hotel, St. George’s, Bermuda. April 18- Northeastern University, journalism department, conference on telecommunications and First Amendment. Ell Student Center, Northeastern University, Boston. Information: Bill Kirtz, (617) April National Public Radio annual conference. Hyatt Regency, Washington. April 19- Florida Association of Broadcasters “Broadcasting Day’ University of Florida, Gainesville, Fla. April West Virginia Broadcasters Association spring meeting. Canaan Valley State Park Lodge, Davis, W Va. April 20- International Radio and Television Society newsmaker luncheon. Waldorf- Astoria. New York. April Advertising Research Foundation fourth annual business advertising research conference and fair. New York Hilton. April th annual MIP -TV international TV program market. Palais des Festivals, Cannes, France. Aprii 24 -Fifth annual Great Lakes Radio Conference. Moore Hall, Central Michigan University, Mount Pleasant, Mich. Information: (517) April Minnesota Association of Broadcasters spring meeting. Thunderbird motel, Bloomington, Minn. April 30 -May 1-Society of Professional Journalists, Sigma Delta Chi region two conference, featuring Distinguished Service Award. Williamsburg, Va. a May May 2-5- National Cable Television Association annual convention. Convention Center, Las Vegas. May 4-8- American Women in Radio and Television 31st annual convention. Hyatt Embarcadero, San Fran- cisco. May 5- George Foster Peabody Awards luncheon, sponsored by Broadcast Pioneers. Pierre hotel, New York. May 7-8- Florida AP Broadcasters annual convention. Hilton, Tallahassee, Fla. May 7-9- Texas AP Broadcasters annual convention. Hyatt Regency, Austin, Tex. May 8- Radio -Television News Directors Association Region 13 meeting, with Virginia AP Broadcasters Association. Fort Magruder hotel, Williamsburg, Va. May ABC-TV affiliates annual meeting. Century Plaza, Los Angeles. May Pennsylvania Associated Press Broadcasters Association annual convention. White Beauty View Resort, Lake Wallenpaupack, Pa. May NBC -TV affiliates annual meeting. Century Plaza, Los Angeles. May University of Wisconsin- Extension workshop, “Municipal Administration of Cable W’ Wisconsin Center, 702 Langdon Street, Madison, Wis. May First Amendment Congress, comprising news media organizations, seminar on First Amendment values in changing information system. Steve Nevas, First Amendment counsel, National Association of Broadcasters, and Jean Otto, op ed page editor, Milwaukee Journal, are co- chairmen, Xerox International Center, Leesburg, Va. May CBS -TV affiliates annual meeting. Nob Hill Conference Complex, San Francisco. May 25- International Radio and Television Society annual meeting with Broadcaster of the Year award. Waldorf -Astoria, New York. June June 3-5 -AP Broadcasters convention. Crown Center hotel, Kansas City, Mo. June 7-9 -Great Lakes Conference and Exposition, sponsored by Illinois- Indiana Cable Television Association. Indiana Convention Center, Indianapolis. June Broadcasters Promotion Association 26th annual seminar and Broadcast Designers’Association fifth annual seminar. St. Francis hotel, San Francisco. June Radio-Thlevision News Directors Association of Canada annual meeting. Mount Royal hotel, Montreal. June American Advertising Federation annual conference. Omni International, Atlanta. June Radio-Television News Directors Association board meeting. Mount Royal hotel, Montreal. June Kansas Association of Broadcasters 32d annual meeting. Halidome, Hutchinson, Kan. June Maryland -District of Columbia – Delaware Broadcasters Association convention. Sheraton Fontainebleau Inn, Ocean City, Md. June Broadcast Financial Management/ Broadcast Credit Association board of directors meeting. Washington Plaza, Seattle. June National Association of Broadcasters’ Children’s Television Conference. Capitol Hill Hyatt Regency, Washington. June National Broadcast Editorial Association national convention. Mayflower hotel, Washington. June Florida Association of Broadcasters annual convention. Innisbrook Resort, near Tarpon Springs, Fla. June Virginia Association of Broadcasters summer meeting. Wintergreen Resort, Wintergreen, Va. July July Arbitron Television Advisory Council meeting. Silverado, Napa, Calif. July Colorado Broadcasters Association summer convention. Manor Vail, Vail, Colo. The Little Rascals Have A Lot Going For Them Series Original Hal Roach Comedies Special Half -hour animated Christmas show Inserts 195 Award -Winning instructional /informational animated programs Play A Broadway musical planned for next year Comic Strip A syndicated comic -strip scheduled to premiere in Movie “Rascal Dazzle ” -a full -length That’s Entertainment type feature film / Narrated by Jerry Lewis. -_ “– – a.-aaaai’ü: KING WORLD PRODUCTIONS, INC. 480 Morris Avenue – Summit, New Jersey C OLBERT TELEVISION SALES 1888 Century Park East Los Angeles. CA ( Broadcasting Jan
22 Open72iMikea Applause for Region 2 delegation EDITOR: Last year at this time there was concern among broadcasters that the FCC and the State Department would not be well prepared for the Region 2 conference in Rio. I am happy to report that these fears were unfounded. I was in Rio as chairman of the National Association of Broadcasters Radio Allocations Task Force and watched our delegation in action the last week of the conference and they were outstanding. Within the area of the possible they accomplished everything they went after. They preserved what we have, and they set up an orderly plan for future expansion in the AM band. This was only possible through the negotiating skill, intelligence, hard work and dedication of the entire team. While I was there, I attended the plenary sessions, received all reports and was shown every courtesy and consideration by the U.S. delegation. I was fully aware of what was transpiring at all times. Remembering that the U.S. had only one vote, the same as the smallest country, the behind -the-scenes work of our delegation was masterful. I congratulate Chairman Kalmann Schaefer and his delegation for a job well done.- Michael O. Lareau, chairman, NAB Radio Allocations Task Force, Washington. PBS proposal EDITOR: No doubt public broadcasting must be rescued ( “Editorial,” Jan. 4). But Larry Grossman’s proposals in his “Monday Memo” of that date are hardly the way to go. They merely postpone the day of reckoning, while compromising the public interest. Take his suggestion that in return for “substantial license deregulation;” commercial broadcasters earmark license fees to support public radio and TV. There are valid arguments for deregulation, but many in the public broadcasting audience would be offended by a decision on these complex issues made solely on the basis of a payoff to those in the public broadcasting business, such as Mr. Grossman. This is a solution based on the self interest of PBS, not the public interest. After all, in the absence of a network of noncommercial TV stations, PBS -type programing would continue to be available in most markets, thanks to the advent of cable and subscription services. And maybe such fees, if indeed swapped for deregulation, ought to be earmarked for more worthy causes, such as the truly needy. After all, budget cuts in various federal assistance programs have placed a greater emphasis on the need for help from sources other than the government. Why should PBS be the sole beneficiary of such fees? And why should PBS get first crack at a substantial block of prime time for fund raising, as Grossman suggests, when there are more deserving charities? The problem with the Grossman approach is that it perpetuates the privileged position of PBS without coming to grips with the technological revolution that could render public broadcasting irrelevant. A little less reliance on handouts from others- government, or as Mr. Grossman would have it, the networks -is in order, a little more effort to market PBS product through the new media is called for. With experience in marketing entertainment, I would be only too happy to license the rights to some of the excellent programing I have enjoyed on PBS for sale and rental on videodisk and videotape. Just think of it. Masterpiece Theater on r- THE BECK – ROSS COMMUIIICRT1O11S STATIONS – Dynamic…Vibrant…In Touch. WBLI -FM LONG ISLAND. N.V. WKMF -AM FLINT. MICHIGAN WHCN -FM HARTFORD. CT. WGMZ -FM FLINT, MICHIGAN WKTZ -FM JACKSONVILLE. FLA. WKTZ -AM JACKSONVILLE. FL A. cassette, packaged to look like leather – bound books. -Steve Nelson, Manchester, Mass. Record straightening EDITOR: Since BROADCASTING is the bible of the communications industry, it’s absolutely crucial to correct an error in that bible or that error will take on a life of its own. In your Jan. 4 issue on page 72 under your description of Viacom, you list Louise Rukeyser’s Business Journal as a co- production between Viacom and Metromedia. The program is, in fact, a co- production between Viacom and Gateway Productions, Inc., a wholly owned subsidiary of the Gannett Co. -Dick Hubert Gateway Productions Inc., New York. More debate on AM stereo EDITOR: I’m writing in reference to the letter of Peter Maynard of Englewood, N.J., printed in the Dec. 7, 1981, issue. His major misconceptions about the capabilities of AM radio for sound quality, with reference to AM stereo, remind me of the similar misconceptions widely held until recently about the sonic capabilities of compact cassettes. When interest increased for high fidelity and stereo in this tape system, the technology was developed to implement it. This is what is widely hoped will happen with AM stereo. Most problems with AM audio quality now relate to the quality of the receiver, and with all but the Kahn /Hazeltine system, entirely new and advanced receiver design will be required. To respond to the misconceptions in Mr. Maynard’s letter: AM’s greater susceptibility to static than FM is at least partly offset by the higher signal levels of AM transmission, and can be much further offset by use of synchronous detectors (which most of the proposed AM stereo systems will accommodate) and the use of noise reduction systems such as the Dolby system, now already in widespread use in FM transmission. Although AM may fade around tunnels and some structures, it is not susceptible to multipath distortion, which is a greater problem for FM than tunnels are for AM. And the statement that a higher frequency automatically results in higher fidelity is absurd; in fact, AM is capable of higher fidelity transmission than FM. -Eric G. Norberg, vice president /general/manager, Consolidated Communications Consultants, La Crescenta, Calif.
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27 Vol. 102 No. 3 a0) raid ni(s3 ion OF THE WEEK Cable: It can’t lose for winning For cable television, it was three -for -three in the courts last week. At the Supreme Court in Washington, justices upheld that medium’s new hold on distant signals and freedom from syndicated exclusivity prohibitions. And, in the Boulder case, they opened cities to antitrust attack and may have weakened their hold on the franchising process. While in Utah, a federal judge struck a First and Fourteenth Amendment blow for the medium in enjoining an obscenity statute being used to keep sexual acts and nudity off cable. Those stories follow. In Boulder -TCI case, Supreme Court rules that city’s prohibition against wiring was illegal restraint of trade The Supreme Court ruled last week that municipalities are vulnerable to antitrust suits filed by losing cable franchise applicants or any other private company denied the opportunity to operate in the municipality. The court’s 5 -to -3 decision stemmed from a quarrel between Tele- Communications Inc., the nation’s third largest MSO, and the city of Boulder, Colo., begun over two years ago. TCI, which operated a system serving about one -third of the city, sued the city after the city imposed an “emergency” 90 -day moratorium on TCI’s plans to expand and decided to entertain cable bids for the unwired portions of the city from other companies. TCI won a preliminary injunction in the U.S. District Court, which held that Boulder unlawfully attempted to prevent TCI from obtaining new customers. The city’s action, the court said, was an illegal restraint of trade. The court also rejected the city’s argument that it could not be sued on antitrust grounds, an immunity inherent in the “home- rule” power it derived from the state. But on appeal, the U.S. Court of Appeals for the 10th Circuit (Denver) lifted the injunction, ruling that the city was immune to antitrust suits. The Supreme Court, however, chose to read narrowly the court’s 1943 Parker u. Brown decision, which protects states from antitrust suits and which Boulder claimed also encompassed it and other home -rule cities. Justice William J. Brennan, who delivered the opinion, said the Parker exemption does not automatically extend to cities. “Ours is a `dual system of government,’ ” Brennan said. “which has no place for sovereign cities.” The city’s moratorium cannot be immune “unless it constitutes the action of the state itself… or municipal action in furtherance or implementation of clearly articulated and affirmatively expressed state policy.” The moratorium, Brennan said, failed to qualify on both counts. Justice William H. Rehnquist, in his dissenting opinion, said the court’s ruling will “impede, if not paralyze, local govern- ment’s efforts to enact ordinances and regulations aimed at protecting public health, safety and welfare for fear of subjecting the local government to liability under the Sherman Act. “As I read the court’s opinion,” Rehnquist said, “a municipality may be said to violate the antitrust laws by enacting legislation in conflict with the Sherman Act, unless the legislation is enacted pursuant to an affirmative state policy to supplant competitive market forces in the area of the economy to be regulated.” The decision, he continued, will “radically alter the relationship” between cities and states and destroy the “home- rule” movement in the country. Chief Justice Warren E. Burger and Justice Sandra Day O’Connor were the other dissenters. In a concurring opinion, Justice John Paul Stevens said that “dissent’s dire predictions… should… be viewed with skepticism.” The ruling will not affect the merits of TCI’s suit against the city, which “should be resolved in the first instance by the district court…. The violation is not nearly as simple as the dissenting opinion implies.” Procedurally, the case is remanded to the 10th Circuit Court, but most, like Justice Stevens, expect that it will ultimately wind up back at the district court where the case can be heard on its merits. Cynthia Pols, of the National League of Cities, which has supported the city as the case has wended its way through the legal system, was hopeful that the appellate court would once again overturn the lower court’s decision on other grounds. There are several good reasons for reversing the decision, she said. The appeals court could simply say: ” `So what, the city is subject to antitrust; we have already found that it didn’t violate it anyway,’ ” she said. Since it encompasses all permits and franchises issued by “home- rule” cities, the court’s decision reaches far beyond the confines of cable television. “It makes cities in home -rule states subject to a suit for any kind of governmental decision that is discretionary and… has any kind of exclusionary effect :’ Pols said. If the city permits only one vendor to sell hot dogs in the park, she said, every other vendor in Spielvogel advises prudence In ad spending, says ‘days of the annual double -digit Increase In prices are over’ for conventional TV. D Advertising agencies were urged last week to restudy their ways of conducting business this year because of recession and the squeeze on profits. So advised Carl Spielvogel, chairman and chief executive officer of Backer & Spielvogel, New York, at a meeting of the Eastern Region of the American Association of Advertising Agencies in New York. He warned that the media, particularly television, “are going to have to accept the fact that the days of the annual double -digit increase in prices are over.” Spielvogel said clients are seeking efficiencies in marketing budgets with the same intensity that they bring to other facets of their business, and added: “Traditionally, advertising agencies go through three -year cycles in which expense excesses and frill build up. With the economy getting weaker, now is the good time for agencies to go back to business basics?’ Spielvogel observed that as a result of the inroads of cable, clients are “asking a great many questions about the changing dynamics of the network television audience:’ He added that agencies are asking these same questions too. “Clearly, it’s not business as usual :’ Spielvogel commented. Broadcasting Jan
28 t l TOP OF THE WEEK r t the city denied permission could sue. But, according to the victors, the ruling has some important implications for cable. If TCI had lost the case, said TCI’s counsel, Harold Farrow, “it would have indicated to the cities that there were few if any limits on the nature of the irrational and extraordinary demands that they can make on cable operators.” Does the ruling send a message to cities involved in franchising? “Only that they have to obey the law like everybody else,” Farrow said. John Malone, president of TCI, said the ruling should serve to remind cities “that they have to be cautious in terms of negotiating in the manner that could be construed as violating the antitrust laws.” The ruling is “very positive,” Malone said. It gives the cable industry a certain measure of protection against its rights being violated by local communities, he said. Although the cities see the ruling as weakening their ability to regulate cable television, Brenda Fox of the National Ca- ble Television Association said it is a blow to a city’s cable authority “only if it wants to regulate in violation of the antitrust laws.” Supreme Court sides with FCC on elimination of distant signal and syndicated exclusivity rules Broadcasters, program syndicators and sports interests lost another big one to cable television last week when the U.S. Supreme Court refused to review the FCC order repealing two of its principal cable rules -those limiting the importation of distant signals and protecting stations’ exclusive rights to syndicated programs. In so acting, the court brought the socalled “Malrite case” to the end of its judicial road. The issue has been raised in petitions filed by the National Association of Broadcasters, along with 15 other broadcast industry representatives (including Malrite Broadcasting, the first to file at the appeals court level) and the National Football League. Not surprisingly, Thomas Wheeler, president of the National Cable Television Association, said he was “pleased” that the Supreme Court had “agreed there was no rational basis for the FCC’s signal carriage and exclusivity rules.” Wheeler said the “court’s acceptance of the FCC’s economic conclusions is also a dramatic illustration of the significant compromises made by NCTA in the pending copyright legislation. The Supreme Court’s recognition of the validity of the cable industry’s position strengthens NCTA’s resolve to resist vigorously any further changes in the copyright bill reported by the House subcommittee.” (The House Subcommittee on Courts, Civil Liberties and the Administration of Justice, chaired by Representative Robert Kastenmeier (D- Wis.), narrowly approved new copyright amendments last month [BROADCASTING, Dec. 21].) The NAB, on the other hand, said it was “extremely disappointed.” President Vincent Wasilewski said that “issues of copyright and fundamental fairness are at “It is the nightmare, the tragedy that many had feared.” – Newsman John Goldsmith of WDVAf -TV WovM -TV recorded this helicopter plucking crash survivors from jet debris in river. Woman is lifted onto skids of helicopter (at top) while another woman (bottom picture) hangs on to tow line as helicopter lifts her ashore. A WJLA -TV crew was on the Virginia shore as two rescuers dove into river to save a woman survivor who was in shock and drowning (at top). Camera gets close -up of same survivor being pulled from river and lifted to stretcher (below). WRC -TV captured some of the other grisly aspects of the crash on the bridge, as one commuter whose trip home was cut short is wheeled to a waiting ambulance (at top) while police and others cluster around one of the demolished cars. Bad scene. The carnage was everywhere; it looked like war. An Air Florida jet, bound for Tampa, lost out to gravity as it tried to pull up and away from Washington’s National Airport last Wednesday (Jan. 13) and came down on a bridge jammed with homeward bound commuters. Fortuitously, from a journalistic point of view, cameramen and reporters from local news stations had just finished taping stories at the airport, which earlier that afternoon had been closed because of foul weather. A crew from wovm -TV was packing its gear at the airport when it got word, and rushed to the crash site within minutes. Another team, from wjla -Tv, was heading back with tape of a similar story. Within minutes it too was on the banks of the Potomac, recording scenes of a helicopter trying to pick frozen survivors out of the ice -encrusted water. WAC -TV’s crews abandoned their cars in snarled traffic and ran two miles to begin taping. Cars on the bridge were shown crushed like “pancakes :’ as one TV reporter put it, with their drivers inside. Local stations had their crews on the bridge, some before it was closed by the police. Along with the horror, the cameras recorded heroes as well. Among the scenes was one of a bystander diving into the water to save a victim too insensible to grab a life preserver tossed beside her. Viewers watched police and paramedics cut open a car with a blow torch to free its trapped driver. As night fell, television kept up its electronic vigil, running special reports and up -to- the -minute briefs through the night and following morning. o…a…nnn Ion IN ’10A9
29 TOP OF THE WEEK I I stake. We look to Congress to rectify this inequitable situation. Broadcasters and copyright holders believe that all should recognize that it is a fundamental right for the owner of a product to control its sale and distribution. We are hopeful that the Congress, through the copyright legislation presently being debated, recognizes this inequity and will right the balance. The issue becomes increasingly important as more and different technologies are introduced and vie for audience attention.” Erwin Krasnow, NAB general counsel, however, caught a glimpse of a silver lining in the cloud. He contended that the Supreme Court action strengthened the NAB’s cases before the Congress and the Copyright Royalty Tribunal. The repeal, Krasnow said, strengthened NAB’s case before Congress because the FCC order had “ignored” and “flouted” basic contract law. According to Krasnow, the order essentially told cable operators that they were free to ignore whatever contracts broadcasters made with syndicators over exclusive rights to a program in a market. Because the FCC order is now final, Krasnow added, the CRT was compelled by statute to launch a rate -adjustment proceeding to account for dropping the rules. Val Pinchbeck, NFL director of broadcasting, said the NFL, too, was disappointed. Nonetheless, Pinchbeck said the NFL would continue to oppose the repeal, taking its case to the public and Congress. District court ruling calls statute banning partial nudity ‘incurably broad’; appeal probable The sizable victory won last November in Utah by pay -cable programers, when a federal judge permanently enjoined the enforcement of a state cable obscenity statute, was reinforced last week when the judge, Bruce Jenkins, of the district court at Salt Lake City, handed down a decision declaring the law unconstitutional. The statute, ruled Jenkins, violates both the First and 14th Amendments. The statute prohibited cable operators from transmitting programing which described or portrayed “illicit” sexual acts and also banned nudity or partial nudity. Under Utah law, any publicly displayed sexual act is defined as illicit. The cable statute, if enforced, would have precluded the airing of films including “Kramer vs. Kramer” and “Coal Miner’s Daughter.” In determining that the statute violated the First Amendment, in this particular case, the operator’s right of freedom of expression, Jenkins reasoned that the law was overly broad. As explained by an assistant to the judge, “nudity alone is not obscene.” Said Jenkins: “As I view the statute, it is overly broad; it is impermissibly broad; it is incurably broad.” The 14th Amendment applies the First to the states. Robert Wallace, the lawyer who litigated the case for the state’s attorney general’s office, was quoted last week as saying that the state “is strongly considering an appeal” to the 10th U.S. Circuit Court. DOWNFIELD BLOCK FOR LONGER NEWS CBS asks selective waivers for PTAR Network requests that FCC suspend rule for 13 markets in which technicalities prohibit longer form, although it doesn’t say affiliates want it; petition avoids frontal attack on PTAR, steers clear of 7:30-8 p.m. slot CBS began notifying affiliates last Friday that it was filing with the FCC a plan for a one -hour evening newscast that would be broadcast prior to prime time in all but 13 markets affected by the prime -time access rule. The purpose of the FCC filing, submitted late Friday, was to seek waivers of PIAR in those 13 markets so that CBS -TV affiliates there would be free, like all other affiliates, to carry the expanded newscast if they chose to. The expansion is scheduled for the first quarter of That is the target time announced by CBS last fall after a reportedly tense meeting with its affiliate board, many of whose members protested a news expansion on grounds that it would encroach on local time in violation of PTAR (BROADCASTING, Nov. 23, 1981). The new plan seeks to overcome that problem hour news before prime time in all time zones except Eastern. It would run at 6-7 p.m. in the Pacific time zone and at 5-6 p.m. in the central and mountain zones. In the Eastern zone it would be fed at 6:30-7:30 p.m., with the last half -hour thus falling into prime time. PTAR, which applies only to affiliates in the top 50, already permits stations to carry network news in the first half -hour of prime time if a full hour of continuous locally produced news is immediately adjacent. CBS says 15 of its 28 top -50 markets in the Eastern zone already carry one hour or more of news immediately preceding the CBS Evening News. The 13 that don’t -and therefore would need PTAR waivers to carry the expanded CBS news -are affiliates in Cincinnati, Columbus and Dayton, Ohio, all of which carry an hour of local news but bracket it in half -hour segments around the network news, and Cleveland; Miami; Buffalo, N.Y.; Orlando, Fla.; Kalamazoo, Mich.; Spartanburg, S.C.; Providence, R.I.; Louisville, Ky.; Charleston, W. Va., and Norfolk, Va., all of which carry a half -hour of local news preceding the network news. In asking for waivers for these 13 markets, CBS told the commission that its petition did not pretend to speak for the view of these 13 stations as to whether the evening news should be expanded, whether they would carry an expanded news or whether they support the petition. The only purpose of the petition, CBS said, was to make sure that all of its affiliates in the top -50 markets would be free to Broadcasting Jan exercise their independent judgments regarding clearance of the expanded news. The petition also emphasized “what CBS is not seeking.” It is not seeking a change in the type or amount of network programing now permissible in prime time, it said, and thus is neither attacking nor challenging PTAR. (In a footnote, the petition cited CBS’s contention in comments on PIAR itself that the rule has failed to achieve FCC objectives and after an appropriate rulemaking proceeding should be abolished, but the petition argues that the requested waivers do not relate to -and can and should be granted without regard to -that broader review of the rule itself.) In no way, CBS emphasized, does the expanded news plan encroach on the 7:30-8 p.m. NYT access time period. Gene E Jankowski, president of the CBS /Broadcast Group, said that as announced after the affiliate board meeting in November, “CBS is proceeding with its planning for the expansion of its early – evening news in the first quarter of This request -if granted -would give CBS affiliates the freedom to choose, based solely on the individual station’s judgment, whether to carry a one -hour evening news service. FCC approval is essential to our ongoing planning for an expanded evening news.” The petition itself emphasized that the FCC historically has acted to ease PIAR inhibitions on network news, and that there has been a public demand for expanded news coverage at both network and local levels. The networks have increased their coverage, two 24 -hour cable news networks have come into being and two more are planned, CBS noted, while CBS affiliates in the top -50 markets have expanded their local news from a total of 34 hours per evening in 1971 to a total of 47 hours an evening in 1981, an increase of 38%. Executive Director George Back of the National Association of Television Program Executives, learning of the CBS plan, issued a statement condemning it as an attempt “to use the FCC to bludgeon the stations into line.” Moreover, he said, waivers erode PTAR and thus compromise its intent. “If CBS is successful in effecting a change in what has become the traditional news period,” Back said, “stations could lose half of their local news time to the networks. The real loser, however, will be the public, which will continue to receive only one and one -half hours of news, two – thirds of which will be national. The enormous demand for local news by viewers that we have seen develop in the last few years is proof that Americans are best served by stations providing local and regional news and community affairs.”
30 I TOP OF THE WEEK 1 I TELECOMMUNICATIONS GETS READY FOR THE INFORMATION AGE After the breakup, the breaking away The recurring analogy used by AT &T Chairman Charles Brown in describing his company’s reason for accepting the proposed settlement of the federal antitrust Suit (BROADCASTING, Jan. 11) was that of a “fence with a one -way hole.” AT &T, he said, had been confined by the 1956 consent decree that restricted it to regulated services. A one -way hole had since been opened in that fence – letting competitors like MCI and ITT enter the provision of telephone services while keeping AT &T restricted within the confines of its historical businesses. The new settlement resolves the inequality AT &T perceived in that situation by removing the fence. While AT &T was voicing confidence that its contemplated divestiture of local operating companies would serve to “bring the benefits of the information age to America” -even before Judge Harold Greene on Tuesday held up implementation of the settlement when he ordered the government and AT &T first to resolve procedural issues (page 32) -it was clear that many important questions that would affect the shape of telecommunications in the “information age” remained unanswered by the settlement. Among them: Will the new AT &T be permitted to be an information provider, and not just a conduit for such services; can either the new national AT &T, or the separate local companies, enter the cable television business; what new services is AT &T capable of and interested in providing to business and home customers; what will be the impact on local and long distance rate structures? One certainty is that AT &T remains committed to provide new services through the as yet unchristened subsidiary it had been setting up to comply with the FCC’s directives. “Baby Bell” is what outsiders call it; AT &T calls it “Free Standing Subsidiary (FSS).” FSS is structured into three divisions -a consumer products division, a business service group and a marketing organization for the products and services of the latter. AT &T will admit to having earmarked specific services for those groups, but won’t yet say just what they are. Perhaps the most essential set of questions that would have to be addressed in the immediate future are those dealing with the manner in which the 22 local Bell operating companies would be spun off from the parent, and the subsequent reorganization of those companies. The con- sent decree agreed to by the government and AT &T does not specify what must happen in this regard, and as it stands would allow a range of alternatives from the establishment of a single operating corporation to 50 separate entities (one per state), with such variants as turning loose the 22 as they currently exist or bundling them together into an undetermined number of regional clusters falling somewhere in between. As reported previously (BROADCAST- ING, Jan. 11), AT &T would keep the intercity long- distance network, Western Electric, Bell Telephone Laboratories and all customer premise equipment; AT &T put an approximate value of $80 billion, two- thirds of its assets, on the local assets that would be spun off under the agreement. But the very accounting involved in the division of assets holds the potential for serious controversy- critics have argued over the years that the book value of AT &T assets has been inflated by such mechanisms as artificially long depreciation schedules for equipment -and there’s speculation that the reorganization of the company envisioned under the consent decree will have to be accompanied by C-.._ I.n 1_n O 1 GG9
31 I TOP OF THE WEEK I some hefty write- downs. Whether those write -offs then get covered by the “residual” AT &T or the newly freed locals is one of the gray areas left unilluminated by the agreement as it stands. Many last week felt it was too early to tell just what the impact and implications of the settlement might be. For example, Robert Marbut, president of Harte -Hanks Communications, and one who had been deeply concerned by the now- abandoned plans AT &T had to test an electronic Yellow Pages in Texas, told BROADCAST- ING that “my concern all along was the unfair competitive advantage” AT &T would have had in electronic publishing, and that until such matters as just how the new AT &T would be able to become involved at the local level and how it would interface with local delivery systems are made clear, “I don’t know how to evaluate what competitive advantage they might have” in the future. Irving Kahn, the president of Broadband Communications, who has long taken the position that AT &T is the competition about which cable should be most concerned, found the settlement a “disappointment.” Kahn is convinced the deal as it stands is “a far piece from what we’ll end up with” (for more on the regulatory picture, see page 32), but believes that if things proceed as allowed under the decree, “it will be a disaster.” “AT &T would have taken away from them all of their problem areas, all the billions in overstated assets and obsolete equipment, while Western Electric and Bell Labs would be left in a dominant position” and be free to “knock the hell out or’ the competition, says Kahn. As far as competition with cable is concerned, Kahn sees the settlement letting the new AT &T “into all areas of dynamics” that cable would feel are its own turf, while on the local level, the telephone operating companies, thanks to their long- standing relationships with the state public utility commissions that will be regulating local service, will have a competitive advantage over cable operators who have been used to organizing their lobbying efforts on the national level, and not before state PUC’s. Some broadcast executives who have followed the AT &T case speculated – although they emphasized that like everyone else their knowledge of settlement details was skimpy -that the competitive effect would be felt more by IBM and other computer companies than by broadcasters and cable operators. As one put it, “I think they’ll be moving away from competition with broadcast and cable and more into business and computer applications.” One broadcast economist suggested that there were a couple of projects that made sense for AT &T prior to the settlement, but seemed to make much less sense when the local companies are spun off and AT &T lacks its own access to homes. In that context, he asked: “Why would they want to go into cable? I don’t think they will want to.” Similarly, he said, “I’m not sure they will want to get into videotext” in the new scheme of things. One potential competitor of new services from AT &T who finds the settlement “generally good” is Gerald M. Levin, group vice president, video, at Time Inc. “It’s certainly the most profound adjustment in the telecommunications infrastructure that I’ve seen or that I’m likely to see,” he said, adding that “this thing will take a long time to sort itself out.” Levin evinced “respect” for the agreement, which he characterized as “a profound and creative settlement… for all the interests involved.” “One reason I respect it,” he said, is “that it tries in general form to state certain principles” and provides a “charter” for restructuring the industry that is in the form of “a living document.” Significantly, he feels “it ends the long period of end -to -end control” that AT &T had maintained and “begins to resolve the [issue of] local loop dominance.” Looking to the future, Levin sees the settlement making it easier to develop a mixed local loop system that includes, in addition to the twisted pair, “local cable Two ways to look at the AT&T settlement “It will be a disaster’ – Irving Kahn O “I respect it:’ – Gerald Levin hookups, satellite delivery, microwave and cellular radio.” Levin said he thinks “it’s more important to the American information industry and productivity to have a flexible system than one that may no longer meet the needs [of various customers]” Levin also sees the new AT &T “applying technology and research to information,” and feels “a lot of that relates to the business world?’ That’s made quite clear by Charles Marshall, the former president of Illinois Bell, who is now serving as vice president for planning of the nascent unregulated Free Standing Subsidiary. Talking about the “office of the future,” Marshall says, “we’d like to be active in that marketplace… bringing information out of a data base… moving data around?’ “The real evolution of productivity in the future is white collar productivity,” says Marshall, who places the consent decree against a background where “corn – munications and computers are moving closer together.” Discussing AT &T’s interest in maintaining the link between Bell Labs and Western Electric, Marshall claims, “we’d like to bring on more computer oriented applications of voice and data.” Some of those applications in which AT &T is interested are consumer applica- Gm.An..1Inn I.n 10, Don tions- developing telephones that will call back busy numbers at a later time or leave messages, establishing computer techniques that would permit individuals to, say, call a common number for an automobile club and have the call rung through the nearest club facility. Others would be geared more exclusively to business users -the example perhaps most frequently cited by AT &T executives, Marshall and Chairman Brown included, being the Advanced Communications Service (ACS), a packet – switched network for inter -computer communications that would not just be able to let two like- minded computers converse, but would provide translation for those that speak different languages. AT &T, Marshall says, not only wants to be able to communicate data, but “massage” it as well. Something else AT &T has been “anxious to bring on,” in Marshall’s words, is cellular radio -although he says it’s uncertain whether that business would fall to the new AT &T or the severed operating companies under the agreement. Similarly, on the subject of possible cable system ownership by the telephone entities, Marshall maintains that as of this point “we haven’t really thought that one through.” Local operating companies would still be prohibited from owning systems in localities where they provided telephone service, but whether they would be permitted ownership elsewhere, or whether the new AT &T might be able to own systems is not yet known, he said. It would further appear the agreement reached between the government and AT &T would permit the restructured national company to enter the electronic information field. Yellow Pages and Dial -It services are supposed to become part of the new AT &T, and the company could conceivably start to assemble its own data bases on various subjects. While Marshall says “there’s no work under way” at AT &T on the latter score, communications industry analysts see that as one of the major questions that has to be answered before any full assessment of the settlement’s impact on other companies in, or interested in, electronic publishing can be judged. John Reidy of Drexel Burnham Lambert says his reading of the situation is that Congress won’t permit AT &T to get into the origination of data services -but that in any case the anticipated lowering of long -lines rates in the envisioned competitive long- distance environment could of itself help speed the development of national electronic information services. Wall Street initially welcomed the news of the agreement, trading the price of AT &T shares up $1.875 last Monday, to close at $ But by Thursday, most of the edge had been taken off that gain as the stock settled back to $59. Still, that was nothing like what happened to the price of MCI, one of AT &T’s principal long -distance competitors. Its shares, traded over the counter, fell $7.875 between Thursday
32 I L TOP OF THE WEEK 1 t and Monday to close at $ bid. By Thursday, the stock had climbed back to $ It remains to be seen what the full impact of the settlement will be on AT &T borrowing and that of its subsidiaries. The Moody’s and Standard & Poors bond rating services both indicated in separate actions that changes might be made in ratings of various telephone company instruments. AT &T settlement: Neither court nor Congress ready to let go Judge Greene feels outsiders should have chance to comment before settlement is accepted; Wirth, Packwood plan hearings A U.S. District Court judge threatened last Tuesday (Jan. 12) to prevent settlement of the Justice Department’s historic antitrust case against AT &T and accused both parties of trying to circumvent the law. At the same time, key members of Congress promised legislation to complement the settlement and scheduled hearings for next week.
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