Home ยป Excel to R – Marketing Analytics Case Study in R | Learning Lab digital marketing analytics in theory

Excel to R – Marketing Analytics Case Study in R | Learning Lab digital marketing analytics in theory



Learn how to apply R to a marketing analytics case study. We cover Excel to R process conversion with #dplyr, Correlation Analysis with #ggplot2 and #recipes, …

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Excel to R - Marketing Analytics Case Study in R | Learning Lab

Excel to R – Marketing Analytics Case Study in R | Learning Lab

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Excel to R – Marketing Analytics Case Study in R | Learning Lab
digital marketing analytics in theory
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8 thoughts on “Excel to R – Marketing Analytics Case Study in R | Learning Lab digital marketing analytics in theory”

  1. Hello all,

    Thanks a lot for this tutorial. Please I have a question.

    I tried:

    map(sheets~ read_excel(path = path, sheet = .))

    But got an error> Why is this so? I imagine thw "%>%"(pipe) just supplies the data to the nested function. How come it gives an error when applied directly?

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