Jay Shetty is a spiritual influencer on social media. In this episode of Authentic or Charlatan, we analyze Jay Shetty’s new course: Live Your Passion, Build an Income where prospective students can learn how to live their purpose, do meaningful work, and earn an income.
Nicole Arbour’s expose video:
I personally dislike these ‘turning your passion into income’ courses that are so prevalent on social media today. Most give students the false hope that running a profitable business is as simple as doing something you’re passionate about.
I’m here to push back because I really dislike the way that these courses and these business opportunities are sold. Using super vague and empty concepts like “pursue your passion” or “find your purpose” cast the widest audience net and are incredibly easy to sell, which is why these gurus do so well. But I feel like they aren’t honest with prospective customers.
The course costs $997 and includes many bonuses, weekly coaching sessions, and Q&A with Jay himself. I’m sure the course delivers what is promised. There’s no doubt that Jay can create a good product. It’s probably a great course for a specific group of people. And some people have probably succeeded from the course.
This Authentic or Charlatan series focuses more on the person selling as opposed to the course so let’s analyze Jay for a minute. He left the corporate world to become a monk for three years. Following his time as a monk, he came back to civilization and became a social media guru. He immediately gained a huge following. He’s really well spoken, articulates his points well, he’s good looking, and makes entertaining skits on YouTube to help educate his viewers on shifting perspectives on common real world experiences.
I have to give a shout out to Nicole Arbor for absolutely destroying Jay in this video. I don’t want to steal any of her excellent research so I’ll leave the link for you in the description. But she essentially found out that Jay was stealing quotes from other people and passing them off as his own. And there’s also an instance of him stealing from a poem for the script of one of his videos without giving credit.
Those of you looking to quit a job to join a passion to profit course, you may find that what you were passionate about is actually a very small percentage of your day-to-day work. Payroll, marketing, selling potential clients, dealing with insurance for your employees, working twice as many hours as you were before, converting your social media into a sales funnel, selling your friends or family, managing inventory, the list goes on.
Hobby’s are fun because there’s no expectations, no selling, and no reliance on an income. Everything changes when that hobby now needs to generate enough money to help support you.
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