We are going to breakdown the most important KPIs for digital marketing. I will teach you how to evaluate marketing performance for each individual channel and of your overall business & marketing funnel. Template & dashboards included.
Part 2: Performance Marketing (Conversion-Based Marketing):
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In this video, we will learn how to understand the performance of each marketing channel as well as the performance of our overall marketing funnel using digital marketing KPIs.
We will build simple marketing dashboards that can be used in real life, as well as look at some case studies and talk about common pitfalls.
I’ve seen many times battles within companies to cut marketing spend from one channel to add to another, only to have these re-allocations backfire and the performance end up being worse than before. Why?
Because digital marketing performance is hard to understand if you aren’t using the right KPIs, focusing on overall blended CAC, and thinking about the overall marketing funnel.
It is very easy to oversimplify marketing performance and make poor decisions about what is working and what is not.
We will cover all of this using real life examples and discussions.
SECTIONS:
0:27 goals for evaluating digital marketing performance: CAC vs. LTV
1:20 who this video is for
1:49 explanation of the marketing funnel (top, mid, bottom)
5:20 what is customer acquisition cost (CAC) & why is it important
6:37 differences in CAC between parts of the funnel
7:46 case study e-commerce: common pitfalls when allocating ad spend
9:07 paid digital marketing dashboard
14:43 paid vs. organic vs. blended customers
15:13 overall digital marketing dashboard (blended)
17:53 recommendation for budget allocation to top vs. bottom of funnel
18:58 what is a good CAC & how much can we afford to spend on marketing?
19:34 customer lifetime value example – LTV vs. CAC case study
By the end of this video you will understand the most important KPIs for evaluating digital marketing in real life situations.
#digitalmarketingKPIs #startups #marketingperformance .
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KPIs for Digital Marketing | How to Evaluate Your Marketing Performance
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KPIs for Digital Marketing | How to Evaluate Your Marketing Performance
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This was my first video focused on marketing. Curious – what did you think? Do you want more?
Also, don't miss my new video on Startup Metrics & KPIs ► https://youtu.be/tuXILsUljKc
Thank you so much Eric
The video is amazing and I got most of the info very easy, but I got confused in the Blended CAC calculation, because you are saying you have to take the total new clients and then divide by total spend, but google says you have to take the total spend and divide it by the total customers acquired, so is backwards and it made me very confused. I am new in all these and that particular part is what confused me so much. But is very good overall.
This was really impressive and We believe that viewers learned more from this video.
Thankyouuu so much!!!@
Content aside, I just love his voice:) How about running a podcast? I'd listen))
very helpful thanks
Could you maybe make a follow-up: build a cross-channel funnel dashboard in excel from scratch (incl. necessary data)?
This was fantastic! Exactly what I needed, thank you. Subscribed!
Great video! thanks a lot
Thank you for your shaing. Your video is so helpful to my business
Hi Eric, great video. So does all marketing just depend on LTV at the end of the day? As CAC would be useless without knowing LTV?
Great Video! Thanks!
one of smoothest concise and very right to the point content i found so far (I ve been seqrching for hours) , keep the good work
Hello Eric,
Thank you for the great tutorials and detailed explanations.
How May I find the real data to do the same analyses? Especially data to calculate ROARS?
Thanks! This is my first video and I already know I'm gonna love this channel. The only thing that I'm not sure here is if the general LTV is the best metric considering that cashflow is crucial for ecomm businesses. Maybe 60 day LTV would be better?
Thanks for the informative video~
would you be willing to share this spreadsheet, its excellent!
This is awesome stuff man because you break everything down to the essentials, I've recognised that this is the main skill that smart people use to differentiate themselves from the average ones, keep rolling!
Hi Eric! Amazing content. I love the case study portions of this video. Extremely informative!
Can you have more Strategic Marketing related content? Would love to see these kinds of videos from your channel! 🙂