Are you considering career marketing? Not sure where to start? Do you want to know which ones have the best future outlook? Hi everyone, I’m Neil Patel, and today, I’m going to break down the two marketing careers that’ll crush it in 2021.
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Marketing is an ever-evolving industry, so it’s no wonder that new marketing careers are always coming in. However, in 2021, marketing has seen two new big careers that are going to take off.
The first is a marketing data scientist.
One thing that marketing is for sure, there are a ton of different metrics to track. Numbers don’t lie, right? This is so important to be able to take these numbers and have a clear understanding with your audience their behavior on your site of what’s working, what’s not working, where companies should focus their time, and where they shouldn’t. Not only can it help you with your marketing strategy, but it also can help you with your overall business as well.
One of the biggest issues that I see in businesses and even ad agencies that are facing is how to take that data and make sense of it, and paint a clear, easy to understand the picture of a site’s performance, and a strategy of what they should do next.
See, here’s the thing, data scientists weren’t as needed five, 10 years ago because there weren’t as many sources, but now, just think about it, there’s paid ad, Google, Facebook, Pinterest, Taboola, Outbrain, the list keeps going on and on, there’s even Bing.
So that’s why a data scientist is so important because there are so many different metrics that are required to focus on from time on page, unique visitors versus returning versus cohort reports, balance rates, click-through rates, traffic, traffic growth rates, average time spent per visit, all these things are really important, and the list can keep going on and on about metrics that people should be tracking and ones that are confusing and hard to understand and because there are so many sources where you can get the data, a lot of times you’ll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this just because there’s way too much conflicting data out there.
Now, the job description for this job, according to Data Mania is generating perspective insights, tactical and strategic insights to improve marketing effectiveness, exploratory data analysis, advising and assisting management and other professionals in working with and understanding organizational data.
The average salary, according to Glassdoor, the national average salary for a marketing data analysis is $61,473 in the United States.
The skills required are understanding of online analytics data, strong communication skills, and statistical and machine-learning-based predictive modeling.
Now, director of growth marketing.
This is another job that is booming in the marketing world. One thing that I see a lot of in my ad agency is companies, these days, have a lot of issues with growth, and they’re finding that their growth is plateauing, and they’re becoming stagnant. Why? Because it’s the easiest time to start a business.
As Howard Schultz from Starbucks put it. “Now is the cheapest and most affordable time “to create a business.” But that’s caused everyone to just go out there and compete with you, which makes it harder to grow.
So these days, companies are looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI.
Now the job description is growth marketers are data-driven pros who work to find innovative ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them into brand champions.
The average salary, according to Indy, for a growth marketer in the United States is $96,790. The skills required are brand storytelling, digital marketing, and data analytics, execution skills and marketing automation.
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Well said Sir. I totally agree with you. Both these careers will be in huge demand in upcoming years. Being a data science student myself, I have always focused on understanding the business problems and solving them strategically with the help of data.
What course do you recommend to marketers seeking to gain application knowledge of data analytics? don't have to be too deep that's towards a marketing data scientist route but something good enough to be able to grasp foundational knowledge.
MY son is in graphic design school,,,any thoughts on future ,or shld he change to another
Absolutely love to hearing all your contents always. Thank you for guiding and helping people all around the globe.
I am aiming to switch to a Digital Marketing profile this year and have enrolled myself for courses and internships to start with. What else do you suggest me to work on, if I aim to be specialized in Marketing Data Scientist? AND how many years of experience should I gain and learn before enrolling for that?
But what universities offer these degrees? For example, I have a bachelors in Marketing, but can’t seem to find a place where I can course a Masters in data science with my current background. Would love to hear back from the community 🙂
So can someone persue certificate in both digital marketing and data analyst to be an effective marketer?
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Choosing the right KPIs involves understanding your stakeholders objectives and this can be resolved by asking the right questions during a brief. You don’t need wizzy tools to do a great job.
Hey Neil, how can I start my growth marketing journey? is there any course?
Thank you for this !
Hey Neil ,
Please share some resource where one should start learning Data Science ( for Marketing/Digital Marketing specifically ) !
And Thanks a lot for the info .
Hi Neil, thanks for sharing! Really enjoyed your videos!!! ❤️
I'm currently working as a junior digital marketing specialists mainly focus on paid search & paid social, I really want to expand my career onto growth marketing and marketing analytics, do you have any suggestion (recommend books or degree) that i should read or take to grow myself and career path?
THANKS A LOT!!!!!!
Hello Neil, I am a user who is greatly helped by ubbersugest. I understand that ubbersugest has high maintenance costs, but can it not use ads like Adsense to pay monthly fees? instead of charging users? I respect whatsoever your decision, it's only me because users want to give advice. I have also been helped by your tools so far. Just sharing my thoughts, thank you.
I have 1 year experience as digital marketing executive. But I don't have any coding knowledge. Can you please tell me how can I make the next move in my career if I want to become marketing data scientist.
This guy is basically being targeted by companies who loot us & charge us thousands of bucks for something he gave us for free, consequently causing their customers and sales to fall (it's only common sense that they are gonna target him). The tips he gives are really clear and helpful. I am a student and can't even pay that 10$ a month thing but I like what he's doing and his transparency.
Another bait and switch? Here's a thought: Make US (premium) FREE to anyone who purchases any of your other products.
If you're coming here to complain about the tool now being paid you deserve wet socks for the rest of your life. The guy was investing tens of thousands of dollars every month to keep you happy. If he'd gone broke supporting you, you would not have lost a second of sleep over it. Get over it and be thankful.
Neil is making SEO easy for us. Start being more appreciative. Read jordan peterson or something.
How can I master's in Digital Marketing like you
Neil this has also been amazing. I'm a little disappointed though that Geomarketing didn't find a place in the lucrative career list. What do you say Neil, about Geomarketing? Isn't there any scope out there in the market?
Sir, I am a user who is greatly helped by ubbersugest, I am a novice blogger.
I understand that ubbersugest has high maintenance costs, but can it not use ads like Adsense to pay monthly fees? instead of charging users?
I respect whatever your decision, it's only me because users want to give advice.
I have also been helped by your tools so far, thank you
No one buy ubersuggest