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Lauryn Evarts Biography
Lauryn Evarts is an American blogger who was born and raised in California, United States. She is also a writer, host, actress and creator of the podcast The Skinny Confential. The podcast was named the best health/fitness blog in the world by BlogLovin.
Lauryn Evarts Age
Evarts is 34 years old in 2020, she was born on May 21, 1986 in California, USA. She celebrates her birthday on May 21st every year and her birth sign is Gemini.
Lauryn Evarts Height
Evarts is of average height and weight. She appears to be quite tall judging by her photos compared to her surroundings. However, details of her actual height and other body measurements are not publicly available at this time. We are monitoring the information and will update this information as it is released.
Lauryn Evarts College
Evarts went to San Diego State University, where she received her undergraduate and graduate degrees. More information on her educational background in detail is currently under review and will be updated as soon as it becomes available.
Lauryn Evarts Husband
Evarts was married to her lovely spouse, Michael Bossick. Michael is known to be a serial entrepreneur and CEO of Dear Media. They are both co-hosts who created the concept for The Skinny Confential HIM & HER podcast in 2016.
As a result of their marriage, the couple shares a baby girl named Zaza Princeton Bossick. More detailed information on her marital status is currently being reviewed and will be updated as it becomes available.
Lauryn Evarts Baby Name
Evarts and her husband Michael have one daughter together, Zaza Princeton Bossick. However, there is no detailed information about her baby as she has not revealed it to the public yet. This information is currently being reviewed and will be updated as it becomes available.
Lauryn Evarts Wedding
Lauryn Evarts Net Worth
Evarts has an estimated net worth of $84 million as of 2020. This includes their assets, money and income. Her main source of income is her career as a blogger, author, presenter and actress. Through her various sources of income, Lauryn has been able to amass a good fortune but prefers to lead a modest life.
Frequently Asked Questions About Lauryn Evarts
Who is Lauryn Evarts?
Evarts is an accomplished blogger, author, presenter and actress. She is also the creator of the podcast that was named the best health/fitness blog in the world by BlogLovin’, The Skinny Confential. She is also known for her roles on Good Morning Lala Land and San Diego 6 News.
How old is Lauryn Evarts?
Evarts is 34 years old in 2020, she was born on May 21, 1986 and her birth sign is Gemini.
How tall is Lauryn Evarts?
Lauryn is of average height, she has not shared her height with the public. Their size will be listed once we have it from a credible source.
Is Lauryn Evarts married?
Yes, Evarts was married to a serial entrepreneur, Dear Media CEO Michael Bossick. They are both co-hosts who created the concept for The Skinny Confential HIM & HER podcast in 2016. Together they have a daughter.
What is Lauryn Evarts’ baby name?
Evarts shares a beautiful girl, Zaza Princeton Bossick, with her husband Michael as a result of their marriage.
How much is Lauryn Evarts worth?
Evarts has an approximate net worth of $84 million. This amount comes from her starring roles as a blogger, author, presenter and actress.
How much does Lauryn Evarts make?
There is no information on the amount of money Lauryn makes in detail as she has not revealed it to the public yet. However, this information is currently being reviewed and will be updated as it becomes available.
Where does Evarts live?
Lauryn lives in San Diego, USA, we will upload pictures of her house as soon as we have them.
Is Evarts dead or alive?
Lauryn is alive and in good health. There were no reports that she was ill or had any health problems.
Where is Evarts Now?
Currently, Lauryn is the creator of The Skinny Confential podcast, voted the best health/fitness blog in the world by BlogLovin’.
Lauryn Evarts Social Media Contacts
Instagram.
Twitter.
Facebook.
youtube.
Website.
Tiktok: To be updated.
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How much does Lauryn Evarts make?
How much does this woman make a year? Lauryn: She is going to retire in 2 years she said, she can make up to $35,000 a night.
Where did Lauryn Bosstick go to college?
Lauryn Evarts Bosstick: I was attending San Diego State University, bartending from 3 p.m. to midnight, waking up teaching Pure Barre and pilates, and taking 19 units full-time at school.
How many sisters does Lauryn Evarts have?
My parents encouraged an entrepreneurial spirit at a young age. I have 2 sisters & a brother.
Who is Michael Bosstick?
Michael Bosstick is the CEO of Dear Media, founder of Bosstick Media, co-founder of Jetbed, Inc., co-host of the TSC podcast + much more.
When did Lauryn Evarts get married?
Wedding Date on Nov 12, 2016
We are so excited to have one of our favorite influencers, Lauryn Bosstick Evarts’, wedding video on Love Stories TV! Lauryn Bosstick Evarts is the founder of a lifestyle blog, podcast, and brand for the girl who wants to be the best version of hersel…
Who is Lauryn Bosstick married to?
This week’s conversation is unique – it’s with Lauryn Evarts Bosstick and Michael Bosstick, our first husband and wife duo on Finding Mastery and it definitely doesn’t disappoint!
Who owns dear media?
Dear Media was launched in 2018 as a joint venture between Michael Bosstick, who also serves as CEO, and Raina Penchansky, founder of Digital Brand Architects (DBA), the top independent influencer management company (which was acquired by United Talent Agency in 2019).
How many listeners does skinny confidential have?
The Skinny Confidential podcast has 90 million downloads, and the new line of “beauty wellness” products, which started with a facial roller and oil, has beat projections since launch by 300%.
Where does the skinny confidential live?
Lauryn Evarts is the blogger behind The Skinny Confidential, a lifestyle site about fitness, wellness, health, relationships, fashion, beauty, and everything in between. Today we’re taking a peek inside her San Diego home, whose glam-meets-bohemian vibe is sure to put a smile on your face.
Why is it called the skinny confidential?
I had a list of 100 words & then started to play with them & put them together. Finally I chose The Skinny Confidential for a few reasons: it’s cheeky. I wanted the brand TO SCREAM CHEEKY. More importantly I wanted the name to represent a space where women could go & get the lowdown.
Who is dear media?
Dear Media is the largest podcast network focused on amplifying women’s voices and audiences. Founded in 2018, DM hosts 80+ podcasts fronted by top-tier talent and has a following of more than 60M across social channels.
Lauren Sangster bio, Wiki, Age, Lifestyle and Net Worth
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Lauryn Evarts Net Worth. Evarts has an estimated Net Worth of $84 Million as of 2020. This includes her Assets, Money, and Income.
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The podcast was named the top health/fitness blog in the world by BlogLovin. Lauryn Evarts Age. Evarts is 34 years of age as of 2020, she was born …
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Children: Zaza Princeton Bosstick. Lauryn Evarts Net Worth and Salary. Net Worth: $84 Million.
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Lauryn Evarts Bosstick Net Worth, Age, Bio, Wiki … – LifeStory
Lauryn Evarts Bosstick Net Worth, Age, Bio, Wiki, Husband, Baby, Podcast … Evarts has an estimated Net Worth of $84 Million as of 2020.
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Lauryn Evarts Bio, Wiki. Age, Height, Husband, Baby, Podcast, Bosstick and Net Worth
Lauryn Evart’s height
Evarts stands at a height of 5 feet 5 inches.
Lauryn Evarts College
Evarts went to San Diego State University, where she received her undergraduate and graduate degrees. More information on her educational background in detail is currently under review and will be updated as soon as it becomes available.
Lauryn Evarts Family Evarts was born and raised by her parents in California, United States. Our efforts to find out more about her family have been unsuccessful as such information is not publicly available. Thus, the identity of Lauryn’s parents is still unclear. It is also not known if she has siblings. We will update this section as soon as this information becomes available.
Lauryn Evart’s husband Evarts is married to Michael Bossick. Michael is known to be a serial entrepreneur and CEO of Dear Media. They are both co-hosts who created the concept for The Skinny Confidential HIM & HER podcast in 2016. As a result of their marriage, the couple share a baby girl named Zaza Princeton Bossstick. More detailed information on her marital status is currently being reviewed and will be updated as it becomes available.
Lauryn Evart’s baby name
Evarts and her husband Michael have one daughter together, Zaza Princeton Bossick. However, there is no detailed information about her baby as she has not revealed it to the public yet. This information is currently being reviewed and will be updated as it becomes available.
Lauryn Evart’s net worth
Evarts has an estimated net worth of $84 million as of 2022. This includes their assets, money and income. Her main source of income is her career as a blogger, author, presenter and actress. Through her various sources of income, Lauryn has been able to amass a good fortune but prefers to lead a modest lifestyle.
Thriving in Marriage and Business with Lauryn Evarts and Michael Bosstick
Lewis: This is episode number 820 with Lauryn and Michael Bossick. Welcome to the School of Greatness, my name is Lewis Howes, an ex-athlete turned lifestyle entrepreneur and each week we bring you an inspirational person or message to help you discover how to unlock your inner greatness . Thank you for spending some time with me today, now the class can begin.
Henry Ford said, “Coming together is a beginning. Sticking together is progress. The cooperation is a success.”
We’ve got Lauryn and Michael Bossick coming in today and that’s going to be pretty interesting because I love how they talk about everything, they really touch on everything and nothing is off limits and we get into it pretty quickly.
Lauryn and Michael host a cheeky ‘him and her’ entrepreneurial podcast whose guests include top celebrities, entrepreneurs and more. Lauryn is the creator of The Skinny Confidential, a book of logs, podcasts, and YouTube channels, and truly a movement where she helps women live their best life by empowering everything from wellness to beauty to business to… shares real-life tips.
Michael, a really cool dude, aspiring serial entrepreneur and brand builder who has done some amazing things in his career. He is currently CEO of a female focus network [?] Media and CEO of Bossick Media, which owns several direct consumer brands and companies.
They have an interesting dynamic. I ask them some intimate questions about their personal lives, how they balance business and marriage. What it’s like to be in L.A., with distractions and other opportunities, and we talked about the importance of questioning your judgment and what it can tell you about yourself.
Also how to make a relationship work through the high demands of a hugely successful business. They have both businesses separately and together. They invest separately and together and how they balance it all. Vulnerability has a tool for influencers when it works and when it doesn’t. What it means to be a CEO and truly scale a company. How can you empower your partner while staying focused on your personal goals?
Anyone in a relationship or trying to start a business, or together this is a powerful episode to share with those friends. Lewisshowes.com/820.
Now I’m happy about our current sponsor, namely Beam. Beam was founded by 2 ex-professional athletes with the idea that everyone should have the opportunity to experience what makes it feel better. Beam is making waves in the wellness industry by offering products that combine 100% THC-free CBD and other high-quality ingredients to seamlessly become a part of your lifestyle.
Their products include organic pharmaceutical CBD oil in both mint and natural flavors, and all-natural CBD-powered protein bars in vanilla, coconut, and [?] flavors. Now I’ve been training hard and have gotten a lot of minor injuries that just annoy me and when I put this [?] on I’m telling you this cream is fantastic and really does relieve a lot of the pain you’re feeling. You can try beam and find your way better, just visit beamtlc.com and use promo code “greatness” for 15% off your order.
We are nearing the peak of greatness that we are less than 2 months away from. Peaks of size September 5-7 Columbus, Ohio. I’m telling you, if you don’t have your tickets yet, you need to get your tickets.
Marissa Pear is ranked in the top 10 most downloaded podcasts of all time on this podcast. She comes to the keynote.
We have Jesse Itzler and other speakers take a look at who they are.
I look forward to sharing it with your friends.
Let’s bring in the one and only Lauryn and Michael Bossick.
Lewis: Welcome everyone back to the School of Greatness podcast, we have an amazing couple Lauryn and Michael Bossick.
Michael: Thanks a while ago.
Lauryn: Thank you for having us.
Lewis: This is all about sex and love and marriage and masturbation and all right?
Lauren: Everything.
Lewis: Do you guys do orgies too?
Michael: We haven’t done that yet.
Lewis: How long have you been married?
Michael: We’ve been married for 3 years but have known each other since we were 12.
Lauryn: But we haven’t been together that long so if it wasn’t one of those situations like high school sweetheart. We were together from 12 to 15, broke up and got back together at 23 and went into business together when we were probably 28 and the rest is history.
Lewis: You were a little bit in 23 and in high school?
Lauryn: Connected.
Michael: We had different relationships in high school.
Lewis: Who is older?
Lauryn: I’m older.
Michael: I would say I was in a very [?] relationship for a long time and for a long time I was like, ‘Maybe there’s a problem with me.’ Unfortunately, a lot of the relationships that followed suffered because I was never fully into it. So let’s use the term “for fun” with some of these other relationships.
Lewis: What things do you want in a long term relationship?
Michael: Something that has always drawn me to Lauryn is that she’s extreme, like I’m out of the picture, she’s completely independent and ambitious. I think I’ve been in a lot of situations where I was running the show and running over my partner.
Lewis: Wasn’t fulfilling in that sense.
Michael: I’m very attracted to strong women.
Lauryn: His mother is also a very strong woman. Michael had to haunt me a bit, Michael is like the logical business side to my creative sometimes emotional side, but what I find most interesting about Michael is that when a lot of people see me, they see blonde fake boobs and are immediately judged.
Lewis: Of course.
Lauryn: I think Michael was always able to see my full potential. When I came up to him 10 years ago and said, “I want to start a blog,” instead of laughing at me, a lot of people laughed and said, “How are you going to make money?” He believed in me immediately, and believed me even more. He pushed me to execute and really saw the full potential of what [?] and he’s always seen that and I think that’s really interesting rather than just looking at the surface.
Michael: I think the most interesting people are when you think you get something and it turns out to be completely different and turns out to be deeper. Not just for Lauryn, I would push anyone who wants to break the status quo.
Lewis: That’s pretty cool. So you always inspired her, at least do it.
Michael: I think I would get that message across to anyone trying to go against the norms. All I ever did in my own life was something but someone somewhere said I couldn’t do it. I don’t think we as humans are taken for a single purpose, I think we are [?] barriers and I think that’s why we’ve evolved beyond any other species on this planet.
Lewis: You also talk about the deeper things.
Lauryn: It represents my whole life. All my life people have looked at me and wanted to put me in that box and you know so many people have spoken and marched about feminism. Being a feminist also means looking at people and being that way, I think it empowers women, whatever they look like. I think that with social media, sometimes you can judge a book by its cover.
Lewis: Immediately.
Lauryn: And with my brand, it’s pink and loud, it’s flamboyant on your face, but I hope if someone comes and consumes it, it gives them as many [?].
Lewis: And I love it when you’re in your stories and like [?].
Lauryn: I’m always learning. I don’t spend a second of my day not studying. If I go for coffee every morning, it’s a 5 minute walk and I listen to a podcast.
Lewis: Amazing.
Lauren: Yes.
Lewis: When did you know you were a match?
Michael: It’s hard to put into words. I think I’ve always been attracted to Lauryn, and she’s a very deep thinker, and that’s not what you expect on the surface.
Lewis: Yes.
Michael: But Lauryn is someone [?]. What I found with Lauryn are these really deep conversations, it was never superficial.
Lewis: Wow, she’s going to ask you these questions?
Michael: I think we’re both asking these questions and pushing and I think like you said we like the idea that maybe we’re presenting something in some way, but it’s different.
Lewis: Yes.
Michael: We had a lot of great conversations.
Lauryn: People automatically think skinny is a negative word. The blog was built around getting the juice as if we were going deeper. So everything has to be related to [?] somehow.
Michael: It’s important that people really question judgments. I think what we’re trying to do on the show is to say that maybe you don’t agree with that perspective or way of life, but at least understand a little bit more and be open to that person’s individual experiences.
Lauryn: We just had the highest paid legal sex worker on the podcast.
Lewis: I saw that. How much does this woman earn per year?
Lauryn: She will retire in 2 years, she said, she can make up to $35,000 a night.
Lewis: That’s once every few months?
Lauryn: I don’t think she has booked clients and is very popular. This was such a cool interview for the platform because it’s about not pigeonholing people and hearing their story and seeing where they’re from. And instead of judging, understand and actually put yourself in their shoes and be like [?].
Michael: The most interesting feedback we got from this one was that people thought it was going to be a certain way. You think of legal sex workers, you think what you see in the film, but when she presents herself she is extremely educated and articulate.
Lewis: Wow.
Michael: They enjoy it.
Lewis: You’re not making $35,000 a night unless you’re working smart on yourself.
Lauryn: Your favorite book is Robert Greene [?], which tells about your situation. She is very pretty and I think she addresses like men love her, she is very pretty and very articulate.
Michael: What I found most interesting about that is that you think most men and women would have sex. They want connection, they want deep connection and they want to be heard.
Lewis: They probably feel so open after 45 minutes and finally say what they want to say.
Lauryn: It’s wild.
Michael: Who is the typical clientele? It’s like we have a picture in our heads.
Lewis: Who?
Michael: Like I said, those looking for connection. It wasn’t some [?] guy, that’s all [?].
Lewis: Fascinating.
Lauryn: She also said that there this man came along and his wife had cervical cancer, so she really couldn’t have sex with him, and the woman was actually the one who facilitated the whole thing. So you start looking at these things with different eyes and insanity, and it just starts to get really amazing, it just takes away your judgment.
Lewis: What do you think will be judged the most?
Lauryn: I think with my community, especially the blog, I think people understand me now, I don’t get a lot of hate because I think they know I’m gonna be me. So, I got a lot of hate.
Michael: It’s something I honestly don’t think much about, I’m sure there is an assessment. I feel like I don’t pay attention, I hope everyone likes what we’re doing and recognizes it, but I also know that not everyone is doing it.
Lewis: Yes.
Michael: You will think of certain things. But to me, like I said, Lauryn and I are no joke. I think as a society if we do that a little bit more, 1 maybe we’ll start to take people’s perspective [?] and 2 we can get to a place where it’s not so much like, ‘You’re wrong and I’m right”, it’s more of a conversational dialogue.
Lauryn: I just feel like I have an energy thermometer every day and I’m going to direct that energy towards positive and productive things, and to sit there and indulge in the energy of someone who isn’t like me is a waste of time.
Lewis: How do you find either a leap or a structure to being married and working at the same time?
Lauryn: It’s really hard and I’m not going to sit here and pretend it’s an easy thing. We’ve been together for 10, 11 years. There’s one thing that I believe is the basis of this: “We’re both committed to the same vision.” It’s so important when you’re in a relationship that you’re committed to the same vision. It can’t just be goals but must work backwards and with strategic systems to achieve the goals.
I think we turned it into something fun and playful with the podcast, but at the same time, when it’s time to sit down and work, it’s time to sit down and work. For a while it was Michael who got to bed at 11:30pm and I was ready to relax and read my book and he wanted to talk about things like numbers and that’s just not my personality. But the limit is there and we are working on it.
Michael: I’ll give you the downside of that, I think Lauryn answers that question really well, but I’ll give you the downside. I have a lot of young friends who are starting to get into relationships and they want to talk about business and their significant other’s say, ‘I never talk about that.’ So the downside to that is that just because there’s a time and you don’t want to a place to understand when it’s time to tune in and out, but you also want to be penalized where you can’t have those conversations.
Lauryn: Like we’re going on a trip this summer and we’ve pre-recorded our podcast and we’ve got all the content planned and we’re only going to be on a two-and-a-half week break.
Lewis: That’s good.
Lauryn: I just said to Michael, “We’re going to have sex every day.”
Lewis: Are you having sex every day right now?
Lauren: No.
Michael: We should do that. This is important for couples who have been together for a long time, you have to work on the sex. We always say on our show that so many people think about their health and well-being, but when it comes to their sex life, they think it will sort itself out. People are not comfortable talking about sex, people think that if you meet with your wife once a week, she will be satisfied.
Lewis: Wow.
Michael: Like you have to put as much work into your life or it will die and people will get bored.
Lauryn: We just made it for my birthday and if anyone is out there and wants to spice it up we went for sexy stranger and it was recommended by Sex With Emily. Basically you dress up as a stranger.
I think I was Ivanca, I was a Russian girl and I got all the makeup, a tight black dress and a trench coat and we did that for my birthday and it’s really fun.
Michael: She had like a whole team.
Lewis: It was like.
Michael: Yes, I wore something like leather pants and a cowboy hat. Also, we could have screwed up because we showed up, first of all, if someone wants to do the sexy stranger, you have to include the pickup truck part.
Lauryn: Stuff like that is fun. Putting toys in the bedroom, just having fun with them and never letting it get boring.
Lewis: You posted that you have breast implants and you posted about them publicly.
Lauryn: Yes, the whole thing.
Lewis: I said, “I hope you heal well.” Didn’t you already have such big breasts?
Lauryn: When I was in 6th grade, I was a B cup.
Michael: She developed when she got the boob job before, but overtime.
Lauryn: I got the boob job after high school. I’m the type of person when I want something, I find a way to make it happen. After 10 years it was time to renew them so I left and decided to take the audience with me throughout my journey. I just feel like there are so many women on social media doing so many things that are their own prerogative, but for me and my audience I want it to be transparent and show the [?]. And again, I’m not telling anyone to get breast implants, I’m just saying this is my journey.
Lewis: It’s interesting that a lot of women show how to get their boobs out.
Lauryn: I haven’t had a single problem, I’ve heard a lot of people have problems, and again I think about knowing yourself and your own body and everyone is different.
Michael: This was the only time in history where a public figure or non-public figure could fully control their narrative.
I always think it’s important for people who are thinking about getting that space, no matter how big or how small, to understand if you’re releasing it on your terms.
Lewis: Yes. Do you like your personalities out there in public?
Lauryn: I was born on [?], that’s who I am. My father rolled his eyes all my life. If someone asks me a question, I share it. When my blog first started, a lot of influencers were blogging about what they were wearing and what they were eating. I wanted to talk about birth control, cameltoe.
Lewis: Right.
Lauryn: I want to talk about all these things that aren’t being talked about and are taboo. Today I see that people are starting to open up to these things.
Lewis: Everyone is vulnerable now.
Lauryn: Maybe it just took a little time, but I just think as an influencer I like being an overshare because it’s my natural personality.
Lewis: Yes.
Michael: You shouldn’t curate your vulnerability though, if you want to be vulnerable, be vulnerable. When you see that someone is vulnerable, you recognize and see things for yourself, and I think it does or does a disservice to influencers by creating that vulnerability.
Lauryn: I really fell in love with you as a creator when you opened up your whole fight. It took you to another level as an influencer or podcaster in my opinion and just made me really want to engage with your content.
Lewis: What about relationships works really well and what doesn’t?
Lauryn: I think business adds that other layer, so I would 100% believe that if it weren’t for the business relationship, something is missing. If Michael sat in the carriage every day, eating popcorn and twiddling his thumbs, I couldn’t handle it.
Michael: I mean we overlap in as many places as the show but like we can get started.
Lauryn: What do you think isn’t working for me?
Michael: I think we probably wouldn’t be the textbook that a therapist would point to. What Lauryn and I are so interested in is that we can do things differently on our terms than other people would find normal and thrive in relationships.
Lewis: Because it works for both of you.
Michael: I think we’d both be bored if it were.
Lauryn: But there are some things we don’t get along on. He is very impatient and wants everything immediately and his thoughts are very quick while I am the type of person when I think something creative I have to take care of it.
Michael: When I’m up I go and probably similar to you.
Lauryn: I also had a very messy upbringing and he didn’t, so I think I’m thriving in the mess that served me up until about 6 months ago.
Lewis: It doesn’t help you to go to the next level with peace in your heart.
Lauryn: I think even though you think he’s more chaotic, I’m actually more chaotic.
Michael: I’m definitely impatient with some things. When I’m ready to move, I’m ready to move.
Lewis: Clarity and injustice is often better than indecisiveness.
Lauryn: You’re an executioner.
Lewis: I love to perform.
Lauryn: I’m an executor, but like I said, it takes me a while to get into things.
Lewis: What is one thing that you know you can improve on in your personal life?
Lauryn: I think it’s time I step up as CEO and not just create content every day, but seven days a week. So it’s about time that I can scale my business and enjoy stepping into the role of CEO and really taking care of my finances. I’ve never been a manager, I’ve been a sole proprietor for so long.
Lewis: Different experience.
Michael: I think for me it’s more listening. I’m a problem solver by nature when you and I are friends.
Lewis: Here’s the answer.
Michael: This is a move. Sometimes in a relationship it’s better to just listen and let the person feel heard and heard what they are saying. I think it’s because it’s outside of my standard state.
Lewis: It’s interesting because I just got into a relationship in the last 5 months and haven’t spoken about it publicly. When I think about the things I really appreciate about her is that she’s a good listener because I’ve been through a lot of changes in my life personally, professionally and everything and she just listens.
Lauryn: That’s a.
Lewis: It was like wow, that’s amazing.
Lauryn: I think you should have a listening expert on the podcast, and I’ll play him as Michael and I unconsciously prepare.
Michael: Look, none of us are totally right, it’s a practice, it’s something I know I need to improve on, sure you know, with all my relationships, and it’s something I need to work on when it comes to our relationship.
Lewis: What about your business?
Michael: I think it’s the same when you lead a team. My biggest thing when I bring [?] to the media team is, “Listen, speak up.” I need people to help me build these processes and build this huge company, I need them to say that , and I think I like posting the “yes, I’m a listener” also willing to take extreme feedback I think people in general can get a lot out of listening to each other more.
Lauryn: Very Robert Greene.
Lewis: Being CEO is one of yours?
Lauryn: Yes, it involves micro-level time management.
Lewis: What is time management?
Lauryn: I think it works on your business and not in it every day. For me it’s really important that I get tired of watching [?] as I develop people, which is why we started the podcast.
Lewis: You don’t wear an outfit every day and post that.
Lauryn: I just don’t see the bright and shiny going to work in the long run. Long term this is really interesting for me, I have such a vision of how I want to build the brand and the community that I think just taking your looks out is not enough.
Lewis: What would you both like to learn besides the answers you just gave before you met?
Lauryn: Manage money. I don’t think I had attachments and I think that helped me because I blog with the literal intention of providing quality content. I was a bartender and I was broke and I had no money. My intention was just to deliver the quality and for 3 years I didn’t make 1 cent and I blog every day for 3 years.
So I think not being tied to money really helped build the foundation of the brand, but I think now we’re talking about the CEO like it’s time to get into finance and really get down to business.
Michael: When I started I would say maybe 20 to 25 in my first year as an entrepreneur. When it came to finances, my focus was completely on the wrong thing.
Lewis: Right.
Michael: My focus was purely on material things.
Lauryn: I’m glad those days are over.
Michael: I wish more young people could [?] do this stuff because it causes me a lot of trouble. You just keep chasing after things that don’t matter, nobody else cares. So I wasted many years misfocusing on my business goals because I was focused on material wealth. Well, it’s not about material things, it’s about what we give back to the community.
Lewis: Yes.
Lauryn: I want to yell Michael out loud for a second because when we first met we were very different with money, like I said, I didn’t have any attachments and he was very materialistic. So, I think we balance each other out, but the transition from this to what it is now wasn’t just a snap of the fingers, it was so much self work. I watched him write a diary every day.
Lewis: Wow.
Lauryn: Waking up every morning, he’s been working on himself every day for the last 3 years, I’d say the last 3 years.
Michael: I think for them it’s the example that a lot of young men grow up with. When more people talk about that not being the answer, those aren’t the things that will actually make you happy, like yes, having basic income and having to pay your bills and feed your family. But beyond that, it’s not the answer.
Lewis: Right. Where do you feel the most love and where the most pain in your life?
Lauryn: I feel the greatest love when my husband gives me his full attention.
Lewis: And listen.
Lauryn: All five love languages, my main love language.
Michael: I think she capitalizes all five languages.
Lewis: Everything?
Michael: Gifts, stuff.
Lauryn: It’s like this meme [?]. If I want my man’s attention, I want his full attention and I don’t, I’m not very needy when it comes to it. That’s when I feel the most love when every single specification of your being is upon me.
Lewis: So the only way he can love you the most is when he gives you 100% of his attention at once?
Lauryn: Right now. If we decide to have full attention, I want full attention.
Lewis: Like when you say [?].
Lauren: Yes.
Michael: Let me tell you what it’s like to date a twin. The beginning of lunch begins with “Hey, I won’t be able to speak this lunch, I’m so behind.”
Lewis: You have to take responsibility for a lot of it.
Lauryn: When do I feel the most pain? I feel the greatest pain when I’m in chaos. I’m in a lot of pain when I’m in chaos.
Lewis: You must have been in pain your whole life?
Lauryn: Not all of my life, when I’m in a really chaotic moment, I feel the most pain.
Lewis: Wow, that’s great.
Michael: Well I think as a couple I feel comfortable, I feel the most love when someone understands me. It’s the little things that tell when someone is in pain and take action. For me, when things aren’t going right or when I need a moment, like I’m a very intellectual person. When she realizes that and doesn’t bother me with it because a lot of people want to step in, she just gets it and lets others know.
I think that’s the least of it when people go against the message.
Lewis: Yes.
Michael: I know exactly what will upset her, I know what she doesn’t like, and I can get there. When you’re in a relationship and your significant other pushes those buttons, you know it’s not coming from a place of love, you know it’s coming from a place of “hey, I want to piss this guy off.”
Lewis: Yes. So, here’s a scenario. There’s a relationship of two people and one person says, “I want to start a business with you.” What advice would you give to a couple who have been together for a few years and want to do this?
Lauryn: I would say the first step is self-awareness. You have to be so in tune with yourself and as I would say to get there you have to do this thing called morning pages and that’s 5 Julia Child the artist way. Basically, every morning you wake up and think for 3 pages on a piece of paper without judging yourself. So you just project what you think.
Lewis: Anything?
Lauren: Everything. And if that were the 3-page Self-Awareness Lecture every single morning for a month, I’d write down what you’re committed to. Dann würde ich mich mit Ihrem Partner zusammensetzen und ich hätte eine Liste vor mir und ich würde tatsächlich eine strategische Zukunft durch Design aufbauen, das heißt: „Sie setzen Ihre Ziele mit Ihrem Partner und Sie haben beide die gleichen Ziele und dann arbeiten Sie rückwärts mit Systemen, wie Sie dorthin gelangen.’
Lewis: Lernen.
Laurin: Ja. Beim Sport oder beim Kaffeetrinken muss ich mich gerne einbringen, weil ich mich bei dem, was ich tue, als zufrieden betrachte, nicht als Profisportler, aber ich möchte die ganze Zeit auf hohem Niveau trainieren können.
Lewis: Großartig.
Lauryn: Und um den Grundstein für meinen Tag zu legen, muss ich intellektuell sein, ich muss innerlich sein. Also, Michael und ich haben das nicht wirklich gemacht, um anzufangen, und es hat uns später irgendwie in den Arsch gebissen, aber dann haben wir das gemacht. Also, ich würde einfach sagen, kommt auf die gleiche Seite und schreibt es auf, damit ihr darauf zurückkommt und es euch gegenseitig zeigt.
Lewis: Richtig.
Michael: Ich würde sagen, das erste, was Sie tun müssen, ist, Ihre Vorstellung von einer gemeinsamen Unternehmensgründung im Vergleich zu Ihren Partnern wirklich zu definieren. Ihre Idee könnte lauten: „Ich möchte dieses Ding zu einem 100-Millionen-Dollar-Geschäft machen.“ Die Idee Ihres Partners vielleicht: „Hey, wir werden 2 oder 3 Leute haben, die wir in der Lage sein können, um die ganze Welt zu reisen und dabei Spaß zu haben .“ Es ist also wichtig, das nur als Ausgangspunkt für Ihre Vision zu definieren.
Der zweite Teil davon ist wirklich die Definition der Rolle. Ich denke, all diese Dinge sollten im Voraus besprochen werden, weil gemeinsame Geschäfte mit dem ganzen Stress verbunden sind, ein Unternehmen zu gründen.
Lewis: Separater Stress als in einer Ehe zu sein.
Michael: Völlig getrennt. Am stressigsten sind Unternehmertum und Bauen.
Lewis: Ja.
Michael: Weil es nicht nur von Ihrem Haushalt oder Ihrer Familie abhängig ist, sondern von jedem anderen, auf den Sie Einfluss nehmen. Sie müssen also all dieses Gewicht tragen und dazu bereit sein.
Lewis: Wie handhabt ihr Geldgespräche?
Michael: Ihr Geld gehört ihr und mein Geld gehört ihr.
Lauryn: Wir verdienen unser eigenes Geld getrennt und wir haben den Podcast zusammen, der unsere eigene Einheit ist, die wir erstellt haben.
Michael: Wir haben eine Holdinggesellschaft, die [?] hält. Wir besitzen es also gemeinsam und das wird verschiedene Marken haben.
Lewis: Arbeiten Sie überhaupt daran?
Michael: Es ist ein weit verbreitetes Missverständnis, dass die Leute denken, dass ich bis heute in [?] gearbeitet habe, abgesehen davon, dass ich mich mit meiner Frau beraten und dieses Gespräch geführt habe, ich mich nicht für den Alltag interessiere [?]. Das einzige, was sich überschneidet, ist offensichtlich, dass ich es in ein Medium laufe und wir zusammen einen Podcast haben.
Lauryn: Ich bin eine sehr unabhängige Person und Michael ist es. Wir sind sehr unabhängig, da ich schon immer mein eigenes Geld verdienen und mein eigenes Ding haben wollte.
Lewis: Sie haben auch ein gemeinsames Konto?
Michael: Ja, wir haben gemeinsame Unternehmen. Ich denke, das ist eine andere Sache, um hier nicht zu technisch zu werden, aber [?]. Es macht die Dinge sauber, die Unternehmen sind gemeinsam.
Lauryn: Wir investieren gerne zusammen. Die Investition wird er kreativ nach meiner Meinung fragen, weil seine Meinung mehr geschäftlich ist, und aus zahlenmäßiger Sicht denke ich, dass wir in dieser Hinsicht ein gutes Team abgeben. Mein wichtigster Rat dafür ist: „Nicht zufrieden stellen“.
Lewis: Für eine Beziehung?
Lauryn: Weil dir mit 30 jemand gesagt hat, dass du verheiratet sein musst und Kinder haben musst. Geben Sie sich nicht zufrieden, denn mit 35 Jahren [?] können Sie Ihre Eizellen einfrieren. Gib dich nicht mit jemandem zufrieden, der halbherzig ist. If Michael and I weren’t together I really truthfully think that I would be single at this moment.
Lewis: Wow. So you guys invest together and you pay for your trips together or does that come up from your money?
Lauryn: No.
Michael: It depends. I still like to take my wife to dinner and to check, but what I think is the biggest thing is, we’re not putting this huge pressure on the finances on the relationship.
Lewis: Save money.
Michael: If there is something that my wife and I do spend on its experiences but it is experiences together.
Lewis: What do you see is the biggest problem that can potentially happen over the next 3 or 5 years?
Lauryn: It could be anything from this is a morbid but it could be anything from [?] to breaking up, I mean you have to understand life takes you on different directions. People are like ‘the second we got married like when are you gonna have kids?’ I just think that you don’t have to conform to what society wants you to do, everyone is different.
Michael: As you put yourself out there as a public person on any scale the larger that scale gets the more outside opinions come in. I think the wheels can potentially fall off or become difficult and you’ve seen this before with many couples “If you let some of those outside voices that don’t know necessarily know what is going on.
Lewis: What do you guys do to make sure that doesn’t happen?
Michael: We have all these conversations and understand. It’s a unique scenario that not a lot of people understand typically because I’ve been through it, I think that we just have to keep having a dialogue as that’s happening.
Lewis: Yeah.
Michael: For us we don’t have that luxury.
Lauryn: When we have kids I don’t know how I’m gonna feel I’m the type of person like I’m just going with each day. I don’t have a rule book for this, there’s definitely 20% of our relationship that’s kept off social media which I find special to us.
Lewis: What’s that?
Lauryn: When we’re on the bedroom or blogging.
Michael: I set the bar low because I know I didn’t want, I’m not a photographer I don’t have any interest in it and I’m not good at it. So, I would rather bring somebody in that’s a professional and have them do it.
Lewis: So when you’re in France will you hire a photographer?
Michael: Yes if it is necessary. Guys get in trouble because they set the bar pretty high in the beginning, but if I was in that position it would be non-stop if that’d be my job.
Lauryn: I actually turn the camera on him a lot.
Lewis: Do you like that?
Michael: I don’t mind.
Lauryn: I just snap him in his natural element you know what I mean. 56:53
Michael: I have to carry these massive bags everywhere, trust me it is ridiculous.
Lauryn: I like to snap.
Michael: They also spilled in the [?].
Lauryn: I’m trying to stay fit.
Lewis: You want to get out of shape? What’s gonna be the question that she never ask?
Michael: Sometimes I would think it would be nice, because I am somebody who just [?] forward and a lot of that time even if something is going wrong my default. Sometimes the question of ‘hey, are you all right?’
Lauryn: I am so used to him being a rock I never ask him that question.
Lewis: He never needs help.
Michael: Sometimes the other night we were in New York and we were running around and it was just an exhaustion day, [?].
Lewis: It’s probably the first time she’s heard that in a long time.
Lauryn: I don’t even remember the last time I heard that.
Michael: Not just physically but mentally.
Lauryn: You had like 18 meetings in one day.
Michael: It wasn’t, it’s fine it’s emotionally draining.
Lauryn: You should always ask your stronger friend and need to do that more.
Michael: I’ve never thought of that question but that is where my mind just went.
Lewis: What question would you wish Michael would have had ever ask you more?
Lauryn: What do you feel about that? I like when he just ask me a question without trying to like figure out the answer.
Michael: I saw Jeff Bezos doing this thing that’s what I’m going to need in order to [?].
Lauryn: I don’t ask for much.
Lewis: Where can we find you guys?
Lauryn: You can find us at the skinny confidential and then my blog is skinnyconfidential.com
Michael: The podcast and like I said we are doing a lot of different shows. I’m just Michael Bosstick everywhere.
Lewis: Do you guys have an account together?
Lauryn: I guess we have @TSCpodcast just the podcast.
Lewis: I’ve never been in a relationship like ‘man, it’s really good.’
Lauryn: It’s easy.
Lewis: My last relationship every day was like stress like something bad was gonna happen or, but I just felt like anxious all the time and she probably felt the same thing.
Lauryn: You’re used to chaos.
Lewis: It makes me emotional when I talk to her and like security.
Lauryn: What’s her vibe? Is she super business-oriented?
Lewis: She’s very like you probably. She has no days off.
Lauryn: You guys are on the same page she’s busy.
Lewis: She’s very independent and got her own thing and makes her own money and she just bought her mom a house last month and she doesn’t need anything from me.
Lauryn: That’s the best.
Lewis: She doesn’t need it but she can have it easily and that’s what I really appreciate about her. She’s a passionate Latina but she’s also super calm and loving and a great listener.
When we broke up last year I had like a month and a half reflecting my whole life. I realized I’ve never ask myself this I’ve always kind of repeated the pattern. And I had a moment where ‘they all were super beautiful to me’ they all had talent and gift that was different than the person before. And then they have all the third thing in common as well which is none of them believe they are beautiful or talented.
Lauryn: I knew you were gonna say that.
Lewis: They lack self-confidence.
Lauryn: And confidence is I think what is attracting you so much too.
Lewis: These are all my girlfriends and they are all amazing in their own way and I’m not trying to put anyone down here, but I reflected on it and these are things they had in common. For me, they never able to get over the hump like actually truly believing in themselves.
Lauryn: Because they have to feel that within and that’s you work on yourself.
Lewis: I felt like I was growing more in certain ways in that area.
Lauryn: That’s probably why you are feeling peace though because that 3rd one is fulfilled.
Lewis: So, I’m like a little anxious something happens wrong like in the future.
Michael: You just got to let it be good.
Lewis: Life’s gonna happen how it happens.
Michael: We talked about this all the time if you have a chaotic background or looking for something to fall off, it’s almost like you’re creating that Lauryn and I talk about this all the time like if something is good let it be good.
Lauryn: Confidence is the sexiest thing you can have in a friend, in a husband. Confidence is like that is for me charisma.
Michael: It’s a question we ask a lot of people in our show ‘how do they find confidence?’
Lewis: I think you create confidence by overcoming all of your emotional fears personally, because I felt like the only way I can become confident is because I embodied everything I was afraid of. When I was a teenager it was talking to girls, I could not talk to girls in my life.
One summer I try to talk to girls and that gave me confidence and overcome the emotional fear was creating those moments and I’ve done that in so many ways in my life because I was never confident, until I created it. So, I think for me that’s what really diving into those things.
Whatever your fears are, list them, I’m not talking about spiders and all that. Write a list down and circle the biggest one and go to that big one first.
Lauryn: That’s great advice.
Michael: Makes a lot of sense.
Lauryn: Putting yourself in the most uncomfortable situation over and over.
Lewis: When you tackle that you can do anything. I just did public speaking and I could not speak in front of five people to save my life.
Michael: I was gonna say that my biggest fear in my life was public speaking and now I speak for a living.
Lewis: Yeah.
Lauryn: But it’s like riding a bike your rinse and repeat.
Lewis: Until it becomes you overcome that fear. So, that’s how I created it over the years.
Lauryn: I think you even putting it out there and saying that, that must feel good and liberating.
Lewis: What I was also like all my fears where people betrayed me and judged me and I was, everyone wants to be like by everyone right?
Michael: Sure.
Lewis: My ego had to die so that I could know that I am still alive and know that it is okay, and now more people are following me and love me for who I am. So, I think it’s a part of like killing the ego and rebuilding constantly we need to do to build confidence.
Lauryn: And also just because you’re a public person like you’re not gonna do every single thing right all the time, like it’s crazy sometimes people get shamed for doing one thing and no one. It’s like they build you up to tear you down.
Michael: I think I apologize every week on the show. I think we’re not professing to be perfect here we’re just sharing the journey.
Lewis: I acknowledge you guys both for sharing the journey because you guys opened up in a big way. You guys are willing to go there and empower your audience in a big way to inspire them more than the boobs and makeup and type of conversations. You guys are a great example of a married couple that can be independent and thrive together and not kill each other. You seem like you really admire each other and you really love each other. I admire you for being able to do that in a world where it is easy to compare to other guys out there.
Michael: I’m sure they want to do more than that.
Lewis: Exactly. So, I admire and acknowledge you guys for staying committed to your vision and staying strong even when people may try to tear you down.
Michael: High praise coming from you.
Lauryn: Thank you for having us on your show.
Lewis: I’ve got a few final questions for you. 3 truths question.
Lauryn: Yeah.
Lewis: If this is your last day and you can only share 3 lessons with the world what would you share?
Lauryn: I would say you are in charge of your own future and create your own your future, and the second that you can own that and step into it your life will become immensely better.
Michael: You can live life on your own terms, you can and should break the status quo. You don’t need permission to do any of that.
Lewis: I like that.
Lauryn: My whole message is do you, be you on your terms. I think I feel most empowered and most confident when my parents always gave me that space to do me whatever that looks like, and if you’re listening to outside influences on how to live your life, I would sit back and I would a lot of time to reflect.
My last one would be don’t settle for mediocracy in any area of your life.
Michael: And don’t be willing to throw things away when they’re getting tough.
Lewis: Final question what’s your definition of greatness?
Michael: My whole thing when I think about the greatest people it’s people who have done things on their own terms and have gone against the grain and have push [?] and haven’t waited for permission. There’s so many of us that’s waiting. There’s no reason or no certification that we were given to do anything that we’re doing whether success or failure, if people stop waiting and start doing in anything I think those are the people that I am most impress with.
Lauryn: I would say getting rid of excuses. I would say get rid of the excuses and execute.
Lewis: There you go.
Lauryn: Thanks for having us.
Michael: Thanks Lewis.
Lewis: Thank you so much for being here and being a part of the school of greatness community. We have over 120 million downloads in the last 6 and a half years, we continue to grow on a rapid phase over 5 million downloads a month. Please share this with a friend lewishowes.com/820.
Tag Lauryn and Michael Bosttick as well let them know what you thought about their conversation and as always it is so good that you’re here.
A big thank you to our sponsor today beam. Now, again beam founded by two ex-pro athletes, these guys know how to deal and manage with the pain in the body and what’s needed to heal and recover and get faster in your lifestyle.
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If you haven’t got your tickets yet I am telling you guys get your tickets to the summit of greatness at summitofgreatness.com. I hope to see you there Columbus, Ohio September 5 through 7.
And no matter where you are in your life right now this is powerful information because running a marriage is kind of like running a business together, there’s a lot of things you need to do even if it’s not a business. So, I hope you found this valuable and just continue to take in every episode and use the things for you.
As Henry Ford said “Coming together is a beginning. Keeping together is progress. Working together is a success.”
I love you so very much you know what time it is, it’s time to go out there and do something great.
How I became a blogger and podcaster Lauryn Evarts Bosstick
Susannah Hutcheson
Specially for USA TODAY
Our How I Became a series dives into the stories of successful and influential people and finds out how they made it in their careers.
Lauryn Evarts Bossick does everything, and she does it well. As the founder and blogger behind The Skinny Confidential, Evarts Bossick is at the helm of a massive brand that includes a blog, book, podcast and millions of followers. When she’s not blogging or posting Instagram Stories, Evarts Bossick is still creating content as the co-host of The Skinny Confidential Him & Her podcast, which has garnered over 54 million listens and has featured everyone from Tony Robbins to Jessica Alba .
USA TODAY caught up with the branding multi-hyphen to talk about everything from iced coffee and autobiographies to embracing the art of passive multitasking and the chaos that comes with entrepreneurship.
Question: How did your beginnings come about?
Lauryn Evarts Bossstick: I attended San Diego State University and bartended from 3pm to 6pm. to midnight, wake up, teach Pure Barre and Pilates, and do 19 sessions full-time at school. I wasn’t fulfilled at all and realized that I wasn’t fulfilled because I wanted to be an entrepreneur. I saw this gap and also saw that there was a gap in the students. They were making people pay $800 a semester to be in a sorority and have friends, and I was like… wait. How can I do this on my own terms and bring together women from all over the world for free for like-minded people and build a brand at the same time? I started The Skinny Confidential because I wanted it to be a place to get the skinny. You could get the juice. I really wanted this community online, and that’s what I wanted to build. That was 10 years ago.
Q: What does a typical day look like for you?
Evarts Bossick: Every day is so different. As a content creator, you need to be able to pivot, and I always say if you want structure, it’s probably better to go the staff route. If you want chaos, that’s entrepreneurship. Stuff gets thrown at you all the time.
I’m pretty strategic about my mornings and very specific about how I wake up. I think it sets the tone for your day and waking up first thing and looking at your phone isn’t productive. I wake up immediately, open the blinds, make the bed and change. I do this thing called light, exercise, hydrate and go get coffee to get my body moving while hydrating myself with tons of mint lemon water every morning. I usually wait until I get my coffee to drink, drink my coffee, and then go straight to my workout. I don’t check my phone in the morning, I don’t check my text messages, and my notifications are turned off. The only thing I do is do a podcast (something that gets my wheels turning like Ed Mylett, Gary Vee, Rachel Hollis).
After my workout, I postmate every smoothie I drink – I’m spending my money on my time, and I’m very strategic about investing money in my time so I can keep creating – so my smoothie is waiting at the door for me . I probably spend 10 minutes cleaning the house to get everything organized, and then I sit down and write a list of seven things I need to get done that day, starting with priority #1 (the Ivy Lee method ).
I’m really aware that I don’t react to other people. I try to be proactive, so that means getting things done that will move the needle as opposed to all the busy work. I definitely had to learn this the hard way: work on my business, not work in it. Then it’s emails, conference calls, and lots of time for batching. Every day is different, and creating content is definitely a seven-day-a-week job. I’ve tried taking two or three days off a month to do nothing, which is tough but rejuvenating.
Q: What do you like best about your job?
Evarts Bossick: I wake up and create my own future. I think the reason I was depressed looking back at San Diego State was because I was responding to what everyone else wanted from me and ticking all the boxes for society. Now I’m waking up and creating my own future and creating my destiny, and I designed that myself. That really pisses me off.
Q: What do you attribute your success to?
Evarts Bossik: It’s a prescription. I’m nowhere near where I want to be and I feel like I haven’t stolen some of the potential of what I want to do anywhere, but so far it’s a mess. It’s hard work, discipline, drive, lots of sacrifices, staying focused and expletive – really staying true to my own voice and beating to my own tune – and lots of strategy, planning, and timing.
Q: How do you balance work, life and such a busy schedule?
Evarts Bossick: A big part of my life is my job because I share my journey on social media. I definitely take care of myself a lot: I get a facial while I answer emails for an hour, I schedule an interview while I get my nails done. I get a lot of facials – probably one facial a week, which sounds absurd – but I can sit for an hour straight and take care of myself and send a hundred emails back and go through my direct messages and plan what the week will be like. Or I get a blowout while working on a blog post.
I think there are now many creative ways to passively multitask. You’re driving in the car: are you listening to a podcast that is intended to entertain, enlighten or inspire you? Are you doing something that moves the needle in one direction? So I don’t just do makeup or bake a cake: I’m always consuming content that makes me better, whether it’s a book on tape, a podcast, or YouTube. I always do passive things while doing something productive. So when I get a facial or my nails done or something for myself, I’m trying to either learn something or work toward something, and I think that’s really helped my business.
Q: What were some of your career highlights?
Evarts Bossick: Reaching 50 million downloads for the podcast was huge for us. Also interviewing the likes of Jessica Alba, Gary Vee, Tony Robbins, Kristin Cavallari and Jillian Michaels who are such experts in their fields and being able to bring them onto my platform where I know they will be able to , anything to improve the lives of these other people.
The community is so important to me. That’s number one. I communicate with my audience on a daily basis, and I think I was really trying to cultivate a strong community where if I disappeared and walked away, the community would still be strong. They started their own community without me and that’s really awesome and what I wanted to do from the start.
Q: What advice would you give to someone who wants to follow in your footsteps?
Evarts Bossik: Think of it like an inverted triangle. Start with a niche – I started with health and fitness – and slowly expand. You don’t feel like you have to tell the whole story at once. I was really careful about how I introduced the characters in my life and everything had a story. It was very slow and strategic. I’ve built this brand over ten years and I still have a long way to go, but it’s been 10 years.
People will text me and say, “I’ve been blogging for a year and I haven’t made any money.” I’ve blogged for three straight years and haven’t made a penny. I think my intention was to build a brand, so I didn’t want to make money right away. I knew I was building a brick house, not a straw house, so I was fine not making any money for three years. I had a side hustle, and if you really love it that much, you can’t make money right away.
Besides, the intention is so important. So many people blog these days because they want to post nice pictures of themselves, and while that’s part of the job and it’s fun, it’s like, what are you up to? When I first delved into this, my intention was to provide my audience with concrete insights, tips, tricks, and advice on where they could apply it to their own lives and have it make their lives better. To this day, that is my goal with every piece of content I create. I never want to waste anyone’s time. If you check out my Instagram story, I don’t want to just take you to my day. I want to give you these tangible takeaways.
Fast hits
• What is your coffee order? An iced coffee with unsweetened almond milk, cinnamon and nutmeg. I ask them to shake everything together on ice. (I’m pregnant, so my coffee order right now is a tiny bit of coffee — about five sips — and matcha tea).
• What is your favorite book? I’m a big reader and probably read a book a week. I’m a big fan of autobiographies and my current favorite is Scar Tissue by Anthony Kiedis. For business, I would recommend The Brand Gap by Marty Neumeier.
• What is your current favorite song? I’m really into Marty Robbins’ music right now.
• Who was your greatest mentor? My husband is a mentor – I look to him for business advice and logic. He’s very logical and pragmatic, and I appreciate that. I have a mentor I met as a bartender and builder at The Skinny Confidential who is very behind the scenes but gives a lot of great advice when it comes to building a strategic future. Also, my manager owns a company called Digital Brand Architects, Raina Penchansky, and she is also a mentor.
What’s the coolest thing you’ve ever done? Skiing the Swiss Alps, skydiving, reading Gary Vee’s Crush It, applying his principles and eventually ending up in his book Crushing It, writing a book and developing a very solid relationship with my husband. We are very united and committed to the same vision.
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