Mark Zuckerberg’s Meta launches ‘Twitter Killer’ Threads app
Meta delivered a blow to Elon Musk on Wednesday night with the launch of Threads, a new platform that many analysts believe could rival Twitter. The app, which is launching as a standalone platform but can be accessed using Instagram credentials, has garnered attention from investors who see its ties to Instagram as a potential source of advertising revenue. This has led to speculation that Threads could siphon ad dollars away from Twitter, which has been struggling under its new CEO. As a result, Meta’s stocks closed up 3% on Wednesday, outperforming other tech companies in the market. The launch of Threads is the latest development in a rivalry that has been brewing between Mark Zuckerberg and Elon Musk for months. The timing of Meta’s launch is particularly opportune, as Musk’s decision-making at Twitter has caused turmoil for the company. Musk bought Twitter for $44 billion last October, but the platform has since faced an exodus of advertisers and controversies surrounding content moderation. While Meta is expected to focus on user growth before implementing advertising on Threads, social media consultant Matt Navarra believes that big brands will be eager to invest in the platform to capitalize on its early success. Navarra also suggests that Threads will be a more appealing and brand-safe option compared to Twitter. Meta has been actively reaching out to social media influencers to attract them to Threads and encouraging them to post at least twice a day. Despite the potential success of Threads, Meta has faced failures in the past with standalone copycat apps. However, if Threads can convince just a quarter of Instagram’s users to join the platform, it could rival the size of Twitter.
Threads App: Meta, Founded by Mark Zuckerberg, Unveils New Social Media Platform to Rival Twitter
Mark Zuckerberg, CEO of Meta, delivered a blow to Elon Musk on Wednesday with the launch of Instagram’s new platform, Threads, which is being seen as a clone of Twitter. Analysts believe that Threads’ integration with Instagram could attract users and advertising dollars away from Twitter as the social media giant’s new CEO tries to revive the struggling company. While Threads can be used as a standalone app, screenshots on the Apple App Store reveal that users can log in using their Instagram credentials and follow the same accounts, making it seamless for Instagram’s 2 billion monthly active users. The launch of Threads caused Meta’s stock to rise by 3%, outperforming its competitors. This rivalry comes as Zuckerberg and Musk have engaged in a public feud for months, going as far as threatening to fight each other in a mixed martial arts cage match. The timing of Threads’ release is advantageous for Meta as Musk’s recent controversial decisions have caused turmoil on Twitter, leading to a decrease in its value and the loss of advertisers. While Meta is expected to focus on user growth before incorporating advertising, experts predict that big brands will invest heavily in advertising on Threads due to its perceived safety and palatability. Meta has also been reaching out to social media influencers in an effort to attract them to the new platform. Despite the failures of other Twitter competitors, Threads has the potential to rival Twitter if it can convince just a quarter of Instagram’s user base to join the platform. However, some analysts believe that the news-oriented culture on Twitter may not translate well to the more visual platform of Instagram. Overall, Meta’s launch of Threads signals a potential challenge to Twitter’s dominance in the social media market.