Twitter saw ‘largest usage day’ despite users flocking to Threads
Twitter CEO Linda Yaccarino took to Twitter on Monday, announcing that the social media platform experienced its highest usage day since February last week. Despite recent reports claiming that Twitter’s traffic is declining as users migrate to Meta’s new Threads app, Yaccarino confidently declared, “There’s only ONE Twitter. You know it. I know it.” In what seemed to be a dig at Threads, launched last Wednesday and already boasting over 100 million users, Yaccarino’s statement emphasized the uniqueness and enduring popularity of Twitter. In response to Yaccarino’s tweet, Elon Musk, who recently stepped down from his role as Twitter’s CEO, replied, “Cumulative user-seconds per day of phone screentime, as reported by iOS & Android, is hardest to game. I think we may hit an all-time record this week.” Musk’s comment suggests that Twitter users are spending increasing amounts of time on the app, though it does not necessarily indicate a growth in Twitter’s overall popularity.
While Yaccarino’s definition of “usage” remains unclear, her tweet implies that Twitter users are engaging with the app for longer durations, rather than Twitter experiencing a surge in popularity. According to Statista, Twitter currently boasts more than 368 million monthly active users. Meanwhile, Threads has been hailed as the “Twitter killer,” with Meta CEO Mark Zuckerberg promoting it as a kinder alternative to rival Musk’s platform. Zuckerberg emphasized the importance of maintaining a friendly atmosphere as Threads expands, claiming that this is a key factor that hindered Twitter’s success. Despite Instagram CEO Adam Mosseri denying claims that Threads is imitating Twitter, Musk has already threatened to sue Meta for creating a copycat platform. Threads is accessed through Instagram accounts, and many attribute its success to its integration with the widely beloved photo-sharing site. Instagram boasts over 2 billion monthly active users, posing a significant threat to Twitter’s audience.
Contrary to Yaccarino’s claims of increased usage, Cloudfare’s head of cybersecurity, Matthew Prince, shared a graph on both his Twitter and Threads accounts that presented a different narrative. Prince’s chart, posted on Sunday, showed a significant decline in Twitter’s traffic since January. Similarweb, a web analytics company, also released data indicating that web traffic to Twitter dropped by 5% within the first 48 hours of Threads’ launch. Twitter’s web traffic is reportedly down by 11% compared to the same period last year, according to Similarweb. Threads’ success has put Musk on the defensive, further escalating the rivalry between him and Zuckerberg since their agreement to a real-life mixed martial arts cage match in Las Vegas last month. Recently, Musk challenged his nemesis, calling for a “d–k measuring contest” in a bizarre tweet, following his earlier insult of referring to the Facebook co-founder as a “cuck.”
FAQs:
Q: What did Twitter CEO Linda Yaccarino announce on Monday?
A: Yaccarino stated that Twitter had its highest usage day since February last week.
Q: What is the implication of Yaccarino’s tweet?
A: Yaccarino’s tweet suggests that Twitter users are spending more time on the app, but it does not necessarily indicate an increase in Twitter’s overall popularity.
Q: How many monthly active users does Twitter currently have?
A: According to Statista, Twitter has more than 368 million monthly active users.
Q: What is Threads, and how has it been promoted?
A: Threads is a new app launched by Meta that has been labeled as the “Twitter killer.” Meta CEO Mark Zuckerberg promoted Threads as a kinder alternative to Twitter, highlighting the importance of fostering a friendly atmosphere.
Q: Has Threads been accused of imitating Twitter?
A: Although Instagram CEO Adam Mosseri denies the claims, Elon Musk has threatened to sue Meta for creating a copycat platform.
Q: What reports contradict Yaccarino’s announcement?
A: Cloudfare’s head of cybersecurity, Matthew Prince, shared a graph showing a decline in Twitter’s traffic since January. Web analytics company Similarweb also reported a 5% drop in web traffic to Twitter within the first 48 hours of Threads’ launch.
‘Twitter Breaks Record for ‘Largest Usage Day’ Despite User Migration to Threads’
Twitter CEO Linda Yaccarino made a tweet on Monday, stating that the social media platform had experienced its highest usage day since February. This comes despite reports that Twitter’s traffic has been declining as users migrate to Meta’s new Threads app. Yaccarino’s tweet appeared to be a slight against Threads, which was launched on Wednesday and has already gained over 100 million users. Responding to Yaccarino’s tweet, Elon Musk, who recently stepped down as Twitter’s CEO, commented on phone screen time and hinted at a potential all-time record for usage in the coming week. If Yaccarino is referring to screen time in her post, it suggests that users are spending more time on Twitter, rather than Twitter gaining popularity.
The definition of “usage” in Yaccarino’s tweet is unclear. However, if it pertains to screen time, it implies that users are spending more time on Twitter, rather than Twitter gaining popularity. According to Statista, Twitter currently has over 368 million monthly active users. Threads, on the other hand, has been labeled as the “Twitter killer” and has been promoted by Meta CEO Mark Zuckerberg as a more friendly alternative to Twitter. Zuckerberg stated that the goal is to keep Threads friendly as it expands, contrasting it with Twitter’s alleged lack of success. Instagram CEO Adam Mosseri denied claims that Threads would imitate Twitter, although Musk has threatened to sue Meta for creating a copycat platform. Threads is accessed through users’ Instagram accounts, and its integration with the popular photo-sharing platform may be a factor contributing to its success. With Instagram boasting over 2 billion monthly active users, it poses a significant threat to Twitter’s audience.
Just before Yaccarino’s claim of increased Twitter traffic, Matthew Prince, head of cybersecurity at Cloudfare, shared a graph on both his Twitter and Threads accounts that portrayed a different story. The chart, posted by Prince on Sunday, showed a sharp decline in Twitter’s traffic since January. Similarweb, a web analytics company, released data supporting this, stating that web traffic to Twitter dropped by 5% within the first 48 hours of Threads’ launch. Since its launch, Threads has amassed over 100 million users. Similarweb reported that Twitter’s web traffic is down 11% compared to the same period last year.
Threads’ success has sparked a rivalry between Elon Musk and Mark Zuckerberg, resulting in escalating tensions. Last month, the two tech bosses agreed to a real-life mixed martial arts cage match in Las Vegas. Most recently, Musk challenged Zuckerberg to a “d–k measuring contest” in an unusual tweet, following his earlier comment referring to Zuckerberg as a “cuck.” The competition between the two remains intense.